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Free conversion best practices

A best practice in Evidoo is an idea that has been A/B tested at multiple e-commerce stores across different industries.

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52 | Add popular productcategories above the fold | Mobile

Last updated: 18 May 2024

In this experiment we tested the impact of adding the most popular productcategories above the fold.

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A/B test results
Evidoo rating85
Number of A/B tests22
Win ratio54.54%
Loss ratio9%
Average impact KPI5.1%
KPI:Transactions
Visitors:4.362.678
Transactions:309.132
Device:Mobile
Pagetype:Homepage
Effort to implement:Medium
Industry:Fashion & Shoes, Furniture & Home, B2C, Health & Beauty, Baby & Children, Jewelry & Luxury, Pets, Service, Sports & Outdoor, Telephone & Internet, Office Supplies, Electronics, General consumer goods, Giftcards
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58 | Add most important USP's | Mobile

Last updated: 16 July 2024

In this experiment we tested the impact of animating the unique selling points (USP's) on top of the homepage.

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A/B test results
Evidoo rating74
Number of A/B tests4
Win ratio100%
Loss ratio0%
Average impact KPI6.2%
KPI:Transactions
Visitors:611.420
Transactions:38.048
Device:Mobile
Pagetype:Homepage
Effort to implement:Low
Industry:Fashion & Shoes, Telephone & Internet, Furniture & Home
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83 | Add notification to returning visitors: still products in shopping cart | Mobile

Last updated: 03 June 2024

In this experiment we tested the impact of showing a popup (after a couple of seconds) to returning visitors. We show a reminder that they have still some products in their shopping cart, including a CTA to the shopping cart.

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A/B test results
Evidoo rating78
Number of A/B tests3
Win ratio100%
Loss ratio0%
Average impact KPI6.1%
KPI:Transactions
Visitors:360.356
Transactions:42.364
Device:Mobile
Pagetype:Homepage
Effort to implement:Medium
Industry:Fashion & Shoes
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195 | Add 'free' label to paying methods | Mobile

Last updated: 08 January 2024

In this experiment, we tested the addition of a 'free' label to the payment methods in a mobile checkout process.

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A/B test results
Evidoo rating87
Number of A/B tests23
Win ratio52.17%
Loss ratio8.7%
Average impact KPI3.38%
KPI:Transactions
Visitors:291.594
Transactions:179.699
Device:Mobile
Pagetype:Checkout
Effort to implement:Low
Industry:Giftcards, General consumer goods, Electronics, Fashion & Shoes, Furniture & Home, Pets, Baby & Children, Jewelry & Luxury, Health & Beauty

170 | Change normal labels in floating labels | Mobile

Last updated: 24 April 2024

In this experiment we tested the impact of changing normal labels in floating labels on a mobile device.

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A/B test results
Evidoo rating37
Number of A/B tests7
Win ratio0%
Loss ratio71.43%
Average impact KPI-2.4%
KPI:Transactions
Visitors:367.507
Transactions:127.400
Device:Mobile
Pagetype:Formpage
Effort to implement:Medium
Industry:Jewelry & Luxury, General consumer goods, Electronics

79 | Add entrance to sale items | Mobile

Last updated: 02 July 2024

In this experiment, we tested the addition of a prominent 'SALE' entrance.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

86 | Add 'what are you looking for?' in searchbar | Mobile

Last updated: 24 April 2024

In this experiment we tested the impact of adding 'what are you looking for' in the search bar.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

123 | Add copy to describe menu icons | Mobile

Last updated: 24 April 2024

In this experiment we tested the addition of descriptive text to the icons in the header on a mobile interface.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

139 | Change the sticky header to a semi-sticky header (dissapears down and reappears up) | Mobile

Last updated: 01 May 2024

In this experiment we tested the effect of changing a sticky header to a semi-sticky header on a mobile device. A semi-sticky header disappears when the user scrolls down and reappears when a user scrolls up.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

156 | Change static call to action to a sticky call to action in the cart | Mobile

Last updated: 04 July 2024

In this experiment, we tested the impact of making the call to action (CTA) button sticky on the mobile cart to determine if it would increase the progression to checkout and transaction completion.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

305 | Add copy ''the products are not reserved'' to the cart | Mobile

Last updated: 14 August 2024

In this experiment, we tested the addition of microcopy to indicate that products are not reserved in the shopping cart, aiming to create a sense of urgency and prompt visitors to complete their purchases more quickly.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

299 | Change focus on discount code field | Mobile

Last updated: 13 May 2024

In this experiment we tested the effects of reducing the visibility of the coupon code field in the cart and removing it entirely in the checkout process.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

110 | Add progress bar for free shipping | Mobile

Last updated: 24 May 2024

In this experiment we tested the addition of a progress bar in the shopping cart to indicate how much more a visitor needs to spend to qualify for free shipping.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

99 | Add payment method icons to the shopping cart | Mobile

Last updated: 08 July 2024

In this experiment, we tested the addition of payment method icons to the shopping cart on a mobile website.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

164 | Remove product specific labels from product image | Mobile

Last updated: 03 July 2024

In this experiment we tested the impact of simplifying product cards on the product overview page by removing various elements (such as 'favourite fit', 'special collection', 'new' labels), and other specific labels that were deemed to create clutter and potentially overwhelm the user.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

270 | Change dropdown into buttons for size selection | Mobile

Last updated: 28 April 2024

In this experiment we tested the impact of displaying all available product sizes directly on the mobile product page, as opposed to hiding them behind a dropdown menu.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

260 | Hide (a part of) long product descriptions | Mobile

Last updated: 18 July 2024

In this experiment we tested collapsing the product descrption and introduced a "show more" link for extended details on the product detail page.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

148 | Add USP communication near call to action | Mobile

Last updated: 29 May 2024

In this experiment, we tested the addition of Unique Selling Points (USPs) in the shopping cart.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

178 | Add Trustedshops logo in cart | Mobile

Last updated: 02 July 2024

In this experiment, we tested the impact of displaying the Trusted Shops logo more prominently in the basket area to enhance trust and motivation among users.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

191 | Add a second product image to product tile | Mobile

Last updated: 08 July 2024

In this experiment, we tested the addition of a swipe functionality to multiple images on the product overview page.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

113 | Remove hero banner | Mobile

Last updated: 24 April 2024

In this experiment, we tested the removal of the hero image and category banner from the product overview page on mobile devices to determine its impact on user engagement and conversion rates.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

106 | Change guest login to most prominent option - Mobile

Last updated: 03 July 2024

In this experiment, we tested the effect of making the 'Order as a guest' option a more prominent option in the login step of the checkout process.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

177 | Add delivery time at delivery methods | Mobile

Last updated: 02 July 2024

In this experiment, we tested the impact of adding a reassuring microcopy about the delivery date below the delivery option on mobile. 

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

104 | Change and remove 'delete icon' close to the product image | Mobile

Last updated: 24 May 2024

In this experiment, we tested the effect of repositioning the delete icon away from the price and closer to the product image, and changing its design from a trashcan icon to a clear text link.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

311 | Add add-to-cart notification | Mobile

Last updated: 04 July 2024

In this experiment we tested the impact of adding an 'add-to-cart notification' after the tab in the CTA.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

312 | Move productreviews to top of the page | Desktop

Last updated: 03 July 2024

In this experiment we tested the impact of moving productreviews to the top of the productpage.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

372 | Add USP's near the add-to-cart button | Desktop

Last updated: 29 May 2024

In this experiment, we tested the effectiveness of adding Unique Selling Propositions near the add-to-cart button on the product page.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

484 | Add USP's between product tiles | Desktop

Last updated: 07 July 2024

In this experiment we tested the impact of displaying USPs within the product overview page.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

632 | Add clarification about optional and required fields | Mobile

Last updated: 29 May 2024

In this experiment, we tested the addition of clarification about optional and required fields on a form page for a mobile interface.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx
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