Free conversion best practices

In this experiment, we tested the addition of a prominent 'SALE' entrance.

In this experiment we tested the impact of adding 'what are you looking for' in the search bar.

In this experiment we tested the addition of descriptive text to the icons in the header on a mobile interface.

In this experiment we tested the effect of changing a sticky header to a semi-sticky header on a mobile device. A semi-sticky header disappears when the user scrolls down and reappears when a user scrolls up.

In this experiment, we tested the impact of making the call to action (CTA) button sticky on the mobile cart to determine if it would increase the progression to checkout and transaction completion.

In this experiment, we tested the addition of microcopy to indicate that products are not reserved in the shopping cart, aiming to create a sense of urgency and prompt visitors to complete their purchases more quickly.

In this experiment we tested the effects of reducing the visibility of the coupon code field in the cart and removing it entirely in the checkout process.

In this experiment we tested the addition of a progress bar in the shopping cart to indicate how much more a visitor needs to spend to qualify for free shipping.

In this experiment, we tested the addition of payment method icons to the shopping cart on a mobile website.

In this experiment we tested the impact of simplifying product cards on the product overview page by removing various elements (such as 'favourite fit', 'special collection', 'new' labels), and other specific labels that were deemed to create clutter and potentially overwhelm the user.

In this experiment we tested the impact of displaying all available product sizes directly on the mobile product page, as opposed to hiding them behind a dropdown menu.

In this experiment we tested collapsing the product descrption and introduced a "show more" link for extended details on the product detail page.

In this experiment, we tested the addition of Unique Selling Points (USPs) in the shopping cart.

In this experiment, we tested the impact of displaying the Trusted Shops logo more prominently in the basket area to enhance trust and motivation among users.

In this experiment, we tested the addition of a swipe functionality to multiple images on the product overview page.

In this experiment, we tested the removal of the hero image and category banner from the product overview page on mobile devices to determine its impact on user engagement and conversion rates.

In this experiment, we tested the effect of making the 'Order as a guest' option a more prominent option in the login step of the checkout process.

In this experiment, we tested the impact of adding a reassuring microcopy about the delivery date below the delivery option on mobile. 

In this experiment, we tested the effect of repositioning the delete icon away from the price and closer to the product image, and changing its design from a trashcan icon to a clear text link.

In this experiment we tested the impact of adding an 'add-to-cart notification' after the tab in the CTA.

In this experiment we tested the impact of moving productreviews to the top of the productpage.

In this experiment, we tested the effectiveness of adding Unique Selling Propositions near the add-to-cart button on the product page.

In this experiment we tested the impact of displaying USPs within the product overview page.

In this experiment, we tested the addition of clarification about optional and required fields on a form page for a mobile interface.