Free conversion best practices
A best practice in Evidoo is an idea that has been A/B tested on multiple online stores across different industries.
52 | Add popular productcategories above the fold | Mobile
In this experiment we tested the impact of adding the most popular productcategories above the fold.
![](/media/lzwfmr0y/visual-website-mobile-52-2x.png?width=800)
58 | Add most important USP's | Mobile
In this experiment we tested the impact of animating the unique selling points (USP's) on top of the homepage.
![](/media/jkvcecen/experiment-34.png?width=800)
83 | Add notification to returning visitors: still products in shopping cart | Mobile
In this experiment we tested the impact of showing a popup (after a couple of seconds) to returning visitors. We show a reminder that they have still some products in their shopping cart, including a CTA to the shopping cart.
![](/media/5albzcfk/visual-website-mobile-83-2x.png?width=800)
195 | Add 'free' label to paying methods | Mobile
In this experiment, we tested the addition of a 'free' label to the payment methods in a mobile checkout process.
![](/media/nmcb0sn1/experiment-4.png?width=800)
170 | Change normal labels in floating labels | Mobile
In this experiment we tested the impact of changing normal labels in floating labels on a mobile device.
![](/media/13kh33d5/visual-website-mobile-170-2x.png?width=800)