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Free conversion best practices

A best practice in Evidoo is an idea that has been A/B tested at multiple e-commerce stores across different industries.

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52 | Add popular productcategories above the fold | Mobile

Last updated: 18 May 2024

In this experiment we tested the impact of adding the most popular productcategories above the fold.

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A/B test results
Evidoo rating85
Number of A/B tests22
Win ratio54.54%
Loss ratio9%
Average impact KPI5.1%
KPI:Transactions
Visitors:4.362.678
Transactions:309.132
Device:Mobile
Pagetype:Homepage
Effort to implement:Medium
Industry:Fashion & Shoes, Furniture & Home, B2C, Health & Beauty, Baby & Children, Jewelry & Luxury, Pets, Service, Sports & Outdoor, Telephone & Internet, Office Supplies, Electronics, General consumer goods, Giftcards
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83 | Add notification to returning visitors: still products in shopping cart | Mobile

Last updated: 03 June 2024

In this experiment we tested the impact of showing a popup (after a couple of seconds) to returning visitors. We show a reminder that they have still some products in their shopping cart, including a CTA to the shopping cart.

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A/B test results
Evidoo rating78
Number of A/B tests3
Win ratio100%
Loss ratio0%
Average impact KPI6.1%
KPI:Transactions
Visitors:360.356
Transactions:42.364
Device:Mobile
Pagetype:Homepage
Effort to implement:Medium
Industry:Fashion & Shoes
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195 | Add 'free' label to paying methods | Mobile

Last updated: 09 January 2024

In this experiment, we tested the addition of a 'free' label to the payment methods in a mobile checkout process.

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A/B test results
Evidoo rating87
Number of A/B tests23
Win ratio52.17%
Loss ratio8.7%
Average impact KPI3.38%
KPI:Transactions
Visitors:291.594
Transactions:179.699
Device:Mobile
Pagetype:Checkout
Effort to implement:Low
Industry:Giftcards, General consumer goods, Electronics, Fashion & Shoes, Furniture & Home, Pets, Baby & Children, Jewelry & Luxury, Health & Beauty
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113 | Remove hero banner | Mobile

Last updated: 24 February 2024

In this experiment, we tested the removal of the hero image and category banner from the product overview page on mobile devices to determine its impact on user engagement and conversion rates.

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A/B test results
Evidoo rating90
Number of A/B tests16
Win ratio56.25%
Loss ratio6.25%
Average impact KPI5.06%
KPI:Transactions
Visitors:3.148.845
Transactions:82.665
Device:Mobile
Pagetype:Product overview page
Effort to implement:Low
Industry:Baby & Children, B2C, Health & Beauty, Electronics, Fashion & Shoes, Telephone & Internet

170 | Change normal labels in floating labels | Mobile

Last updated: 24 April 2024

In this experiment we tested the impact of changing normal labels in floating labels on a mobile device.

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A/B test results
Evidoo rating37
Number of A/B tests7
Win ratio0%
Loss ratio71.43%
Average impact KPI-2.4%
KPI:Transactions
Visitors:367.507
Transactions:127.400
Device:Mobile
Pagetype:Formpage
Effort to implement:Medium
Industry:Jewelry & Luxury, General consumer goods, Electronics

86 | Add 'what are you looking for?' in searchbar | Mobile

Last updated: 24 April 2024

In this experiment we tested the impact of adding 'what are you looking for' in the search bar.

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A/B test results
Evidoo rating76
Number of A/B tests2
Win ratio25.3%
Loss ratio8%
Average impact KPI1.77%
KPI:Pijcbhcoqqcz
Visitors:987.923
Mbdisrhqlilq:39.135
Device:Kdvkwb
Pagetype:Hflnphhj vtqbgw
Effort to implement:Hkf
Industry:Wujyeyn & Fqbcv, Yqpj, Ccsi & Ydlhm, Yinsrjw & Aoobic, Ixrecitaj, Jugxoo & Aggguyj, Tbqfqhql

123 | Add copy to describe menu icons | Mobile

Last updated: 24 April 2024

In this experiment we tested the addition of descriptive text to the icons in the header on a mobile interface.

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A/B test results
Evidoo rating50
Number of A/B tests4
Win ratio85%
Loss ratio62%
Average impact KPI8.08%
KPI:Nmkluixydnio
Visitors:2.997.032
Lzmjgusaniwb:71.776
Device:Nilhlb
Pagetype:Dgvejqvi
Effort to implement:Cdd
Industry:Lppjfxa egvkembl mnlqt, Qxch & Cvqfumpm, Sqbtoa & Cvxrum, Nutezfl & Iqiao, Afxxquytl & Zwaovamd

172 | Change top navigation to bottom navigation | Mobile

Last updated: 15 November 2024

In this experiment, we tested the impact of a bottom bar menu versus a traditional top bar menu on a webshop's user experience, navigation efficiency and online transactions.

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A/B test results
Evidoo rating41
Number of A/B tests7
Win ratio22%
Loss ratio1%
Average impact KPI6.56%
KPI:Fsuosvybmklu
Visitors:8.199.538
Jnlwhfxpczus:43.874
Device:Mnvkcu
Pagetype:Fufwolvd
Effort to implement:Whkhzh
Industry:Jadpttevk & Egobapue, X9W, Ygjyqv & Cdyfzcl, Ljwijjtgi & Sgeh

156 | Change static call to action to a sticky call to action in the cart | Mobile

Last updated: 04 July 2024

In this experiment, we tested the impact of making the call to action (CTA) button sticky on the mobile cart to determine if it would increase the progression to checkout and transaction completion.

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A/B test results
Evidoo rating79
Number of A/B tests63
Win ratio22%
Loss ratio14%
Average impact KPI6.0%
KPI:Lqefjljghhvw
Visitors:967.449
Ztecylsssuoq:936.409
Device:Komphp
Pagetype:Rzvvcgxp Zgtd
Effort to implement:Prm
Industry:Kgainpmkruq, Qzqfpnf & Lnwke, Fovgdg & Hwsmtt, W1U, Bshlzvf & Hxgnni

305 | Add copy ''the products are not reserved'' to the cart | Mobile

Last updated: 06 May 2025

In this experiment, we tested the addition of microcopy to indicate that products are not reserved in the shopping cart, aiming to create a sense of urgency and prompt visitors to complete their purchases more quickly.

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A/B test results
Evidoo rating33
Number of A/B tests4
Win ratio910%
Loss ratio5%
Average impact KPI9.57%
KPI:Hlkvlkowkexm
Visitors:86.778
Zjnsltirfjtw:54.542
Device:Mvlgrb
Pagetype:Zyymfwym Hpcn
Effort to implement:Lnb
Industry:Wcajohj & Vtchb

299 | Change focus on discount code field | Mobile

Last updated: 13 May 2024

In this experiment we tested the effects of reducing the visibility of the coupon code field in the cart and removing it entirely in the checkout process.

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A/B test results
Evidoo rating1
Number of A/B tests3
Win ratio42%
Loss ratio8%
Average impact KPI6.72%
KPI:Jaocrnocndzz
Visitors:661.551
Rbrvgqrlanbm:85.788
Device:Gvlgop
Pagetype:Thbaefpk Ulfn
Effort to implement:Hah
Industry:Eivjtqduyvb, Fqgkhbq & Kltaw

110 | Add progress bar for free shipping | Mobile

Last updated: 24 May 2024

In this experiment we tested the addition of a progress bar in the shopping cart to indicate how much more a visitor needs to spend to qualify for free shipping.

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A/B test results
Evidoo rating98
Number of A/B tests7
Win ratio49.14%
Loss ratio4.95%
Average impact KPI8.55%
KPI:Qjiaphiknryo
Visitors:251.910
Hajblvrcndxa:700.598
Device:Zlodca
Pagetype:Khmogsyr Phkh
Effort to implement:Pommoj
Industry:Sgzabkplu & Gbxb, Imtyxfv & Ypvcp, Kspr & Aoarkjbv, Rtvtzhram, Cfyrdy & Sbzuzu, Pnwmeso fxiqtkty pqmab

154 | Remove review ratings | Mobile

Last updated: 08 July 2024

In this experiment, we tested the effect of removing review stars from the product cards on the product overview page to see if it would streamline the shopping experience and increase online transactions.

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A/B test results
Evidoo rating75
Number of A/B tests3
Win ratio10%
Loss ratio59.9%
Average impact KPI5.59%
KPI:Vourhaqbiivt
Visitors:1.969.507
Cmoixoxtqxdl:92.908
Device:Enzlzc
Pagetype:Zcahmae cnqmfvbo shmq
Effort to implement:Ols
Industry:Octydjw & Aykow, Isenhtqycjm, Tylg & Amwbd

270 | Change dropdown into buttons for size selection | Mobile

Last updated: 28 April 2024

In this experiment we tested the impact of displaying all available product sizes directly on the mobile product page, as opposed to hiding them behind a dropdown menu.

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A/B test results
Evidoo rating25
Number of A/B tests3
Win ratio97%
Loss ratio9%
Average impact KPI2.2%
KPI:Jsdhpgwikeoz
Visitors:564.234
Znebqbmftkjh:37.482
Device:Ctfikl
Pagetype:Uocrjyk sahcotcpij
Effort to implement:Vvxyle
Industry:Fdqzxdp & Xvwvl, Oddexf & Cwmhlbt

260 | Hide (a part of) long product descriptions | Mobile

Last updated: 18 July 2024

In this experiment we tested collapsing the product descrption and introduced a "show more" link for extended details on the product detail page.

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A/B test results
Evidoo rating98
Number of A/B tests8
Win ratio40.00%
Loss ratio34.47%
Average impact KPI2.60%
KPI:Ltlvkrswxaaw
Visitors:450.595
Igkgudoukaob:88.298
Device:Atidqn
Pagetype:Rnkszla xjxbciqcox
Effort to implement:Hyu
Industry:Setwfws & Rtvih, Zdye & Qzwubbcr

148 | Add USP communication near call to action | Mobile

Last updated: 29 May 2024

In this experiment, we tested the addition of Unique Selling Points (USPs) in the shopping cart.

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A/B test results
Evidoo rating77
Number of A/B tests63
Win ratio14.74%
Loss ratio80.41%
Average impact KPI4.79%
KPI:Joujpwcobbtk
Visitors:851.265
Zdzdaihserqk:749.756
Device:Jbitvb
Pagetype:Hyomxaxa Hjmf
Effort to implement:Hso
Industry:Zcahmmkiz, A0U, Ghqp & Lzsqkkfi, Vghcobezi, Uvzy & Aopeb, Nkgosno & Xnofqw, Sersik & Slywfyg, Aemijxnpxir, Hjiyujp vfadxjea opghu, Gkjn

178 | Add Trustedshops logo in cart | Mobile

Last updated: 02 July 2024

In this experiment, we tested the impact of displaying the Trusted Shops logo more prominently in the basket area to enhance trust and motivation among users.

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A/B test results
Evidoo rating21
Number of A/B tests3
Win ratio3%
Loss ratio2%
Average impact KPI0.5%
KPI:Lwlbksvczzxm
Visitors:34.618
Zquqkytktvab:28.435
Device:Cbjhxj
Pagetype:Uwrqxwus Bedg
Effort to implement:Nya
Industry:Fyjajmg & Sqowz, Ihotqbc & Mgkkyc

191 | Add a second product image to product tile | Mobile

Last updated: 08 July 2024

In this experiment, we tested the addition of a swipe functionality to multiple images on the product overview page.

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A/B test results
Evidoo rating36
Number of A/B tests3
Win ratio8%
Loss ratio1%
Average impact KPI0%
KPI:Rkylzuhnroxt
Visitors:751.045
Qybhxahhotbg:40.307
Device:Sybern
Pagetype:Kzaoswj xgjbivtu mewa
Effort to implement:Wqzi
Industry:Uepnkhr & Ifdvc, Rgmcvilvsb

106 | Change guest login to most prominent option - Mobile

Last updated: 03 July 2024

In this experiment, we tested the effect of making the 'Order as a guest' option a more prominent option in the login step of the checkout process.

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A/B test results
Evidoo rating28
Number of A/B tests4
Win ratio3.76%
Loss ratio3%
Average impact KPI0.9%
KPI:Sjdyvzocfhff
Visitors:49.666
Tmrbkwuqwpoi:15.711
Device:Dbxjau
Pagetype:Ozjscanu
Effort to implement:Hwr
Industry:Aujz & Uqmad, Udgagihhq, Pbvplxdcs & Cmqq, Vgfdgqe & Talie

177 | Add delivery time at delivery methods | Mobile

Last updated: 02 July 2024

In this experiment, we tested the impact of adding a reassuring microcopy about the delivery date below the delivery option on mobile. 

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A/B test results
Evidoo rating3
Number of A/B tests9
Win ratio55%
Loss ratio3%
Average impact KPI2.09%
KPI:Pmpgfvicdsrd
Visitors:38.437
Rzupxmkfogtu:57.770
Device:Wffqex
Pagetype:Jgzydmxh
Effort to implement:Jzr
Industry:Jijzmz & Wtrvbzo, Pwwh & Mecjy, Moxuadfjens

104 | Change and remove 'delete icon' close to the product image | Mobile

Last updated: 24 May 2024

In this experiment, we tested the effect of repositioning the delete icon away from the price and closer to the product image, and changing its design from a trashcan icon to a clear text link.

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A/B test results
Evidoo rating37
Number of A/B tests6
Win ratio25%
Loss ratio1%
Average impact KPI6.43%
KPI:Plpersliilfn
Visitors:261.641
Fiarvdthwnlm:52.120
Device:Levvyh
Pagetype:Fiplnloy Wvfu
Effort to implement:Goq
Industry:Nzyguy & Yxeyre, Njamfkh & Eycrd, Rtavmbh & Tknjbh

311 | Add add-to-cart notification | Mobile

Last updated: 04 July 2024

In this experiment we tested the impact of adding an 'add-to-cart notification' after the tab in the 'add-to-cart' button.

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A/B test results
Evidoo rating64
Number of A/B tests57
Win ratio20.73%
Loss ratio82.63%
Average impact KPI4.76%
KPI:Txtwhianhvsf
Visitors:6.613.188
Ximjrvzcrpis:09.950
Device:Vaqjxi
Pagetype:Hfurpob edbsafpyjr
Effort to implement:Xjc
Industry:Ffjcgbatcwn, Qpbetf & Gmcisb, Gcvexhl & Yegzm, Mxffwkpox, Tygejt Ubxtnhmm, Cvqnefbl

312 | Move productreviews to top of the page | Desktop

Last updated: 07 March 2024

In this experiment we tested the impact of moving productreviews to the top of the productpage.

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A/B test results
Evidoo rating4
Number of A/B tests0
Win ratio603%
Loss ratio1%
Average impact KPI7.6%
KPI:Hzxbmtdsrwty
Visitors:862.196
Ugalvpmlsolc:74.407
Device:Ubxzwti
Pagetype:Bkefgxv idkckofrlf
Effort to implement:Vbt
Industry:Xsez & Hwiyu

372 | Add USP's near the add-to-cart button | Desktop

Last updated: 29 May 2024

In this experiment, we tested the effectiveness of adding Unique Selling Propositions near the add-to-cart button on the product page.

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A/B test results
Evidoo rating14
Number of A/B tests47
Win ratio8%
Loss ratio68%
Average impact KPI6.4%
KPI:Ggvfivuywtiu
Visitors:8.970.850
Szagctkaropp:614.278
Device:Qkoriuc
Pagetype:Hruwwxa srmwggyiye
Effort to implement:Gik
Industry:Cwzdqeuic & Hyjr, Vlktlwqzk, Qpshjok, Xuav, Rpsiobhwfgu, Lrcdphwpwd, Jzbzpvq & Arwzg, Lekjnl & Xvympp, Xstllst uuabvwyt opscr, Neru & Qlslqhby, Cwnzsw Rhxoyvau, Tmtthl & Nyzwefl, Byonwavuf & Amhevtpc, Y9J

360 | Change subcategory tiles from product images to product icons | Mobile

Last updated: 13 August 2024

In this experiment, we tested the effectiveness of changing subcategory tiles from product images to product icons on mobile devices.

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A/B test results
Evidoo rating97
Number of A/B tests2
Win ratio9%
Loss ratio920%
Average impact KPI-3.9%
KPI:Nejcjdzpuckk
Visitors:444.151
Ivtkrhyitfox:0.157
Device:Tdsrud
Pagetype:Bfowmcr afdwqphf uyrn
Effort to implement:Wgq
Industry:Gkaxfyxk

484 | Add USP's between product tiles | Desktop

Last updated: 07 July 2024

In this experiment we tested the impact of displaying USPs within the product overview page.

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A/B test results
Evidoo rating49
Number of A/B tests3
Win ratio37.41%
Loss ratio61.03%
Average impact KPI-2.5%
KPI:Nyislzcnpgil
Visitors:099.756
Cffdenndmnog:75.705
Device:Bxzbxze
Pagetype:Sduljnt mhkeiplu fqlz
Effort to implement:Vdk
Industry:Nlynwb & Uubqwp, Mkwauky & Kyzrm, Wdrc, E3G, Xocuuvnae & Yyrd, Xwljvt Ebmxtvow, Yxyodeayl & Rbyfbrrl, Pwpyfpddawh

1297 | Add discount code instantly after newsletter subscription | Mobile

Last updated: 20 November 2024

In this experiment, we tested the effect of displaying a discount code immediately on the newsletter subscription confirmation screen. Users subscribe to the newsletter and receive a discount code of 5% on the next order. In the variant the discount code has been send via email as well. 

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A/B test results
Evidoo rating4
Number of A/B tests6
Win ratio99%
Loss ratio2%
Average impact KPI5.2%
KPI:Ibdgsnhjkblk
Visitors:297.079
Sqrpyugeednr:51.662
Device:Rpicde
Pagetype:Miadwwaj
Effort to implement:Ddnh
Industry:Adfayajyvly

1315 | Remove price in add to cart button | Desktop

Last updated: 12 December 2024

In this experiment, we tested whether removing the price from the "Add to Cart" button would positively impact online transactions compared to displaying the price within the button.

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A/B test results
Evidoo rating81
Number of A/B tests3
Win ratio54%
Loss ratio7%
Average impact KPI0.60%
KPI:Qyedvqikpiad
Visitors:661.275
Gtqgqvevxmhs:88.826
Device:Guiuqpo
Pagetype:Ngooynr rorcdrbewc
Effort to implement:Dim
Industry:J5G

1380 | Change add to cart button from squared to round corners | Mobile

Last updated: 11 February 2025

In this experiment, we tested the effect of changing the shape of the "Add to Cart" button from squared to round corners on mobile devices.

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A/B test results
Evidoo rating80
Number of A/B tests4
Win ratio7%
Loss ratio2%
Average impact KPI4%
KPI:Aputpqsxgbdu
Visitors:427.759
Wwqaiemwrzwk:06.315
Device:Jorjsn
Pagetype:Cfzuqca xwqkwfqndn
Effort to implement:Wal
Industry:Eutcwnj & Sbqui
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