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Free conversion best practices

A best practice in Evidoo is an idea that has been A/B tested on multiple online stores across different industries.

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52 | Add popular productcategories above the fold | Mobile

Last updated: 18 May 2024

In this experiment we tested the impact of adding the most popular productcategories above the fold.

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A/B test results
Evidoo rating77
Number of A/B tests20
Win ratio50%
Loss ratio10%
Average impact KPI7.6%
KPI:Transactions
Visitors:3.362.678
Transactions:209.132
Device:Mobile
Pagetype:Homepage
Effort to implement:Medium
Industry:Fashion & Shoes, Furniture & Home, B2C, Health & Beauty, Baby & Children, Jewelry & Luxury, Pets, Service, Sports & Outdoor, Telephone & Internet, Office Supplies, Electronics, General consumer goods, Giftcards
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58 | Add most important USP's | Mobile

Last updated: 22 April 2024

In this experiment we tested the impact of animating the unique selling points (USP's) on top of the homepage.

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A/B test results
Evidoo rating74
Number of A/B tests4
Win ratio100%
Loss ratio0%
Average impact KPI6.2%
KPI:Transactions
Visitors:611.420
Transactions:38.048
Device:Mobile
Pagetype:Homepage
Effort to implement:Low
Industry:Fashion & Shoes, Telephone & Internet, Furniture & Home
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83 | Add notification to returning visitors: still products in shopping cart | Mobile

Last updated: 03 June 2024

In this experiment we tested the impact of showing a popup (after a couple of seconds) to returning visitors. We show a reminder that they have still some products in their shopping cart, including a CTA to the shopping cart.

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A/B test results
Evidoo rating78
Number of A/B tests3
Win ratio100%
Loss ratio0%
Average impact KPI6.1%
KPI:Transactions
Visitors:360.356
Transactions:42.364
Device:Mobile
Pagetype:Homepage
Effort to implement:Medium
Industry:Fashion & Shoes
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139 | Change the sticky header to a semi-sticky header (dissapears down and reappears up) | Mobile

Last updated: 01 May 2024

In this experiment we tested the effect of changing a sticky header to a semi-sticky header on a mobile device. A semi-sticky header disappears when the user scrolls down and reappears when a user scrolls up.

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A/B test results
Evidoo rating72
Number of A/B tests8
Win ratio50%
Loss ratio12.5%
Average impact KPI3.4%
KPI:Transactions
Visitors:2.584.008
Transactions:78.424
Device:Mobile
Pagetype:Sitewide
Effort to implement:Medium
Industry:Electronics, Health & Beauty, Pets
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195 | Add 'free' label to paying methods | Mobile

Last updated: 08 January 2024

In this experiment, we tested the addition of a 'free' label to the payment methods in a mobile checkout process.

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A/B test results
Evidoo rating84
Number of A/B tests22
Win ratio50%
Loss ratio9.09%
Average impact KPI2.75%
KPI:Transactions
Visitors:278.916
Transactions:171.886
Device:Mobile
Pagetype:Checkout
Effort to implement:Low
Industry:Giftcards, General consumer goods, Electronics, Fashion & Shoes, Furniture & Home, Pets, Baby & Children, Jewelry & Luxury, Health & Beauty

170 | Change normal labels in floating labels | Mobile

Last updated: 24 April 2024

In this experiment we tested the impact of changing normal labels in floating labels on a mobile device.

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A/B test results
Evidoo rating37
Number of A/B tests7
Win ratio0%
Loss ratio71.43%
Average impact KPI-2.4%
KPI:Transactions
Visitors:367.507
Transactions:127.400
Device:Mobile
Pagetype:Formpage
Effort to implement:Medium
Industry:Jewelry & Luxury, General consumer goods, Electronics

86 | Add 'what are you looking for?' in searchbar | Mobile

Last updated: 24 April 2024

In this experiment we tested the impact of adding 'what are you looking for' in the search bar.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

300 | Add contextual imagery | Mobile

Last updated: 22 April 2024

In this experiment we tested the impact of adding contextual imagery to product detail pages.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

224 | Remove currency symbol | Mobile

Last updated: 22 April 2024

In this experiment we tested the removal of the currency symbol from product prices on mobile webshop pages.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

164 | Remove product specific labels from product image | Mobile

Last updated: 22 April 2024

In this experiment, we tested the impact of simplifying product cards on the product overview page by removing various elements (such as 'favourite fit', 'special collection', 'new' labels), and other specific labels that were deemed to create clutter and potentially overwhelm the user.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

270 | Change dropdown into buttons for size selection | Mobile

Last updated: 28 April 2024

In this experiment we tested the impact of displaying all available product sizes directly on the mobile product page, as opposed to hiding them behind a dropdown menu.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

106 | Change guest login to most prominent option - Mobile

Last updated: 22 April 2024

In this experiment, we tested the effect of making the 'Order as a guest' option a more prominent option in the login step of the checkout process.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

145 | Remove elements in the header | Mobile

Last updated: 22 April 2024

In this experiment, we tested the impact of removing the search bar, menu entries, cart, and favorites in the checkout to reduce distractions and potentially increase the completion rate of purchases.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

112 | Add USP's as product tile | Mobile

Last updated: 22 April 2024

In this experiment, we tested the addition of Unique Selling Points (USPs) of the webshop (such as free shipping, free returns etc.) as a product tile on a mobile productoverview page.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

310 | Remove hero banner | Desktop

Last updated: 07 May 2024

In this experiment we tested the removal of the category banner from the product overview page.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

312 | Move productreviews to top of the page | Desktop

Last updated: 22 April 2024

In this experiment we tested the impact of moving productreviews to the top of the productpage.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx
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