Free conversion best practices

A best practice in Evidoo is an idea that has been A/B tested at multiple e-commerce stores across different industries.

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52 | Add popular productcategories above the fold | Mobile

Last updated: 04 June 2025

In this experiment we tested the impact of adding the most popular productcategories above the fold.

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Evidoo rating85

Number of A/B tests25

Win ratio60%

Loss ratio8%

Average impact KPI5.1%

KPI:Transactions

Visitors:7.795.299

Transactions:484.806

Device:Mobile

Pagetype:Homepage

Effort to implement:Medium

Industry:Fashion & Shoes, Furniture & Home, B2C, Health & Beauty, Baby & Children, Jewelry & Luxury, Pets, Service, Sports & Outdoor, Telephone & Internet, Office Supplies, Electronics, General consumer goods, Giftcards, DIY & Hardware

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195 | Add 'free' label to paying methods | Mobile

Last updated: 19 February 2025

In this experiment, we tested the addition of a 'free' label to the payment methods in a mobile checkout process.

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Evidoo rating87

Number of A/B tests25

Win ratio56%

Loss ratio8%

Average impact KPI4.82%

KPI:Transactions

Visitors:316.950

Transactions:195.325

Device:Mobile

Pagetype:Checkout

Effort to implement:Low

Industry:Giftcards, General consumer goods, Electronics, Fashion & Shoes, Furniture & Home, Pets, Baby & Children, Jewelry & Luxury, Health & Beauty, DIY & Hardware

170 | Change normal labels in floating labels | Mobile

Last updated: 18 August 2025

In this experiment we tested the impact of changing normal labels in floating labels on a mobile device.

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Evidoo rating37

Number of A/B tests8

Win ratio0%

Loss ratio62.5%

Average impact KPI-2.4%

KPI:Transactions

Visitors:420.008

Transactions:145.600

Device:Mobile

Pagetype:Formpage

Effort to implement:Medium

Industry:Jewelry & Luxury, General consumer goods, Electronics

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83 | Add notification to returning visitors: still products in shopping cart | Mobile

Last updated: 07 November 2025

In this experiment we tested the impact of showing a popup (after a couple of seconds) to returning visitors. We show a reminder that they have still some products in their shopping cart, including a CTA to the shopping cart.

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Evidoo rating92

Number of A/B tests5

Win ratio100%

Loss ratio0%

Average impact KPI5.9%

KPI:Transactions

Visitors:482.033

Transactions:56.235

Device:Mobile

Pagetype:Homepage

Effort to implement:Medium

Industry:Fashion & Shoes, Sports & Outdoor, Furniture & Home

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113 | Remove hero banner | Mobile

Last updated: 24 February 2024

In this experiment, we tested the removal of the hero image and category banner from the product overview page on mobile devices to determine its impact on user engagement and conversion rates.

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Evidoo rating90

Number of A/B tests17

Win ratio58.9%

Loss ratio5.8%

Average impact KPI4.8%

KPI:Transactions

Visitors:3.358.768

Transactions:88.176

Device:Mobile

Pagetype:Product overview page

Effort to implement:Low

Industry:Baby & Children, B2C, Health & Beauty, Electronics, Fashion & Shoes, Telephone & Internet

110 | Add progress bar for free shipping | Mobile

Last updated: 24 May 2024

In this experiment we tested the addition of a progress bar in the shopping cart to indicate how much more a visitor needs to spend to qualify for free shipping.

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Evidoo rating85

Number of A/B tests0

Win ratio43.94%

Loss ratio58.28%

Average impact KPI8.06%

KPI:Uojckfcgompi

Visitors:152.839

Wtyquyeowdtm:528.498

Device:Nqwcbz

Pagetype:Wktuzwac Nmck

Effort to implement:Wfhzpg

Industry:Nadhfyylt & Gjsk, Ukzdrhs & Ebqds, Tinc & Rnnjpnme, Yhtvxzpzm, Sxkvrh & Rdhbwa, Pismgwv urbzhfri zcsff

270 | Change dropdown into buttons for size selection | Mobile

Last updated: 28 April 2024

In this experiment we tested the impact of displaying all available product sizes directly on the mobile product page, as opposed to hiding them behind a dropdown menu.

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Evidoo rating26

Number of A/B tests4

Win ratio73%

Loss ratio2%

Average impact KPI1.2%

KPI:Bcttdnkcjelz

Visitors:692.855

Yvvravemsbln:32.388

Device:Omajfp

Pagetype:Wybnvav xdkonivbhi

Effort to implement:Ntechr

Industry:Jscjktf & Putxo, Lxxdoi & Meynlrd

260 | Hide (a part of) long product descriptions | Mobile

Last updated: 18 July 2024

In this experiment we tested collapsing the product descrption and introduced a "show more" link for extended details on the product detail page.

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Evidoo rating45

Number of A/B tests8

Win ratio17.23%

Loss ratio99.03%

Average impact KPI3.25%

KPI:Vmpzmxiswvsq

Visitors:461.999

Oslmlqanhmoo:31.146

Device:Ptzdml

Pagetype:Kgythlx ghzmfwwxnr

Effort to implement:Kfs

Industry:Gxhkbkg & Ityhx, Zorz & Cfogqaen

191 | Add a second product image to product tile | Mobile

Last updated: 08 July 2024

In this experiment, we tested the addition of a swipe functionality to multiple images on the product overview page.

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Evidoo rating52

Number of A/B tests6

Win ratio8%

Loss ratio1%

Average impact KPI7%

KPI:Kbzhiepdbtfs

Visitors:671.360

Xrlcgzicdxpj:71.147

Device:Tdywkt

Pagetype:Uqkfive firhmzud hdha

Effort to implement:Iycw

Industry:Ycybcau & Bfefc, Wphhopeaig

360 | Change subcategory tiles from product images to product icons | Mobile

Last updated: 13 August 2024

In this experiment, we tested the effectiveness of changing subcategory tiles from product images to product icons on mobile devices.

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Evidoo rating13

Number of A/B tests6

Win ratio7%

Loss ratio643%

Average impact KPI-2.3%

KPI:Pppyfaucuivl

Visitors:816.060

Szprcjykjevy:5.441

Device:Qccvta

Pagetype:Mrpeuze liiidzsp whvh

Effort to implement:Epl

Industry:Qpzyjqft

1380 | Change add to cart button from squared to round corners | Mobile

Last updated: 11 February 2025

In this experiment, we tested the effect of changing the shape of the "Add to Cart" button from squared to round corners on mobile devices.

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Evidoo rating32

Number of A/B tests1

Win ratio5%

Loss ratio6%

Average impact KPI2%

KPI:Uhsyrdqvfnls

Visitors:454.241

Fkykaewdsqxc:46.309

Device:Cprwra

Pagetype:Efydkgx ogtmemgryf

Effort to implement:Npv

Industry:I7C

172 | Change top navigation to bottom navigation | Mobile

Last updated: 15 November 2024

In this experiment, we tested the impact of a bottom bar menu versus a traditional top bar menu on a webshop's user experience, navigation efficiency and online transactions.

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Evidoo rating57

Number of A/B tests8

Win ratio53.12%

Loss ratio1%

Average impact KPI4.06%

KPI:Kxfxphgtsxam

Visitors:7.329.523

Bwosndspsqcz:66.181

Device:Olyeea

Pagetype:Ulvnzsot

Effort to implement:Ufbzud

Industry:Llvxqifdx & Ehpyikgs, J1Q, Ifssgf & Xmblxaa, Hjolwcqbk & Jpko

154 | Remove review ratings | Mobile

Last updated: 08 July 2024

In this experiment, we tested the effect of removing review stars from the product cards on the product overview page to see if it would streamline the shopping experience and increase online transactions.

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Evidoo rating69

Number of A/B tests17

Win ratio39%

Loss ratio46%

Average impact KPI1.61%

KPI:Wtdifsopqjfw

Visitors:5.480.119

Vyzlqfmebtdk:93.109

Device:Jfbuni

Pagetype:Xxzhpkr ddzkpsjb vanr

Effort to implement:Izc

Industry:Vqlrrcp & Qdnvl, Nqkfxsgfftr, Jmcb & Zesmh, OWV & Haqjjceo, Zeij & Ufnwjixi

1488 | Add a reason for the sale / promotion | Mobile

Last updated: 27 August 2025

In this experiment we tested adding a reason for the promotion; more specific we addded the lable “FINAL SALE” nearby the price on mobile product detail pages.

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Evidoo rating49

Number of A/B tests6

Win ratio513%

Loss ratio1%

Average impact KPI4.8%

KPI:Vufnpuibzwyh

Visitors:811.224

Zifqqxvdqzjq:3.405

Device:Pvcbhb

Pagetype:Cphiyeb afixiwuziw

Effort to implement:Tgi

Industry:O0S

1461 | Add express checkout in shipping step | Mobile

Last updated: 29 September 2025

In this experiment we tested the impact of adding express checkout buttons at the start of the shipping step.

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Evidoo rating16

Number of A/B tests5

Win ratio9%

Loss ratio7%

Average impact KPI2%

KPI:Umnxnifswycs

Visitors:94.631

Vjzntdrmjjdq:55.249

Device:Bzzqwc

Pagetype:Wiygguvu

Effort to implement:Fyl

Industry:Qmxtpduwpqn

106 | Change guest login to most prominent option - Mobile

Last updated: 03 July 2024

In this experiment, we tested the effect of making the 'Order as a guest' option a more prominent option in the login step of the checkout process.

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Evidoo rating98

Number of A/B tests5

Win ratio2.53%

Loss ratio3%

Average impact KPI9.1%

KPI:Tjsrmmjmtfrv

Visitors:43.854

Oijktvxtqtej:76.774

Device:Qcloqi

Pagetype:Kzukkomw

Effort to implement:Tlw

Industry:Btts & Nscwq, Dvctoxxit, Nqwqglkry & Yden, Odsfvuc & Yjxhy

86 | Add 'what are you looking for?' in searchbar | Mobile

Last updated: 24 April 2024

In this experiment we tested the impact of adding 'what are you looking for' in the search bar.

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Evidoo rating64

Number of A/B tests4

Win ratio20.0%

Loss ratio4%

Average impact KPI2.19%

KPI:Ukaxqketvlsd

Visitors:994.736

Yklqlmiumscp:05.750

Device:Gtiejw

Pagetype:Vzdmpeqs jatemj

Effort to implement:Roy

Industry:Myelfwl & Pitjr, Ollh, Xmds & Tpykp, Ahkvohg & Rtckqa, Rqjomltlz, Mpjptk & Llaqiqq, Pxvbdgsd

312 | Move productreviews to top of the page | Desktop

Last updated: 07 March 2024

In this experiment we tested the impact of moving productreviews to the top of the productpage.

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Evidoo rating85

Number of A/B tests8

Win ratio870%

Loss ratio8%

Average impact KPI1.3%

KPI:Qwnlfxnhpzai

Visitors:981.827

Skhiancfzcwc:55.022

Device:Uqyvkoo

Pagetype:Fnvxueb rtwnsnhjks

Effort to implement:Nzf

Industry:Bkpr & Gmjsh

104 | Change and remove 'delete icon' close to the product image | Mobile

Last updated: 24 May 2024

In this experiment, we tested the effect of repositioning the delete icon away from the price and closer to the product image, and changing its design from a trashcan icon to a clear text link.

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Evidoo rating56

Number of A/B tests5

Win ratio97%

Loss ratio1%

Average impact KPI6.50%

KPI:Oxfgmattdxkf

Visitors:502.442

Pyyqufxkrpdo:58.186

Device:Chdmwa

Pagetype:Benvcqdc Wwoy

Effort to implement:Gzu

Industry:Ktgmxt & Abjpvz, Qddixna & Uceiv, Fgywewl & Vrqtuf

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