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Free conversion best practices

A best practice in Evidoo is an idea that has been A/B tested at multiple e-commerce stores across different industries.

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52 | Add popular productcategories above the fold | Mobile

Last updated: 18 May 2024

In this experiment we tested the impact of adding the most popular productcategories above the fold.

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A/B test results
Evidoo rating85
Number of A/B tests22
Win ratio54.54%
Loss ratio9%
Average impact KPI5.1%
KPI:Transactions
Visitors:4.362.678
Transactions:309.132
Device:Mobile
Pagetype:Homepage
Effort to implement:Medium
Industry:Fashion & Shoes, Furniture & Home, B2C, Health & Beauty, Baby & Children, Jewelry & Luxury, Pets, Service, Sports & Outdoor, Telephone & Internet, Office Supplies, Electronics, General consumer goods, Giftcards
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58 | Add most important USP's | Mobile

Last updated: 16 July 2024

In this experiment we tested the impact of animating the unique selling points (USP's) on top of the homepage.

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A/B test results
Evidoo rating74
Number of A/B tests4
Win ratio100%
Loss ratio0%
Average impact KPI6.2%
KPI:Transactions
Visitors:611.420
Transactions:38.048
Device:Mobile
Pagetype:Homepage
Effort to implement:Low
Industry:Fashion & Shoes, Telephone & Internet, Furniture & Home
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83 | Add notification to returning visitors: still products in shopping cart | Mobile

Last updated: 03 June 2024

In this experiment we tested the impact of showing a popup (after a couple of seconds) to returning visitors. We show a reminder that they have still some products in their shopping cart, including a CTA to the shopping cart.

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A/B test results
Evidoo rating78
Number of A/B tests3
Win ratio100%
Loss ratio0%
Average impact KPI6.1%
KPI:Transactions
Visitors:360.356
Transactions:42.364
Device:Mobile
Pagetype:Homepage
Effort to implement:Medium
Industry:Fashion & Shoes
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195 | Add 'free' label to paying methods | Mobile

Last updated: 09 January 2024

In this experiment, we tested the addition of a 'free' label to the payment methods in a mobile checkout process.

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A/B test results
Evidoo rating87
Number of A/B tests23
Win ratio52.17%
Loss ratio8.7%
Average impact KPI3.38%
KPI:Transactions
Visitors:291.594
Transactions:179.699
Device:Mobile
Pagetype:Checkout
Effort to implement:Low
Industry:Giftcards, General consumer goods, Electronics, Fashion & Shoes, Furniture & Home, Pets, Baby & Children, Jewelry & Luxury, Health & Beauty

170 | Change normal labels in floating labels | Mobile

Last updated: 24 April 2024

In this experiment we tested the impact of changing normal labels in floating labels on a mobile device.

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A/B test results
Evidoo rating37
Number of A/B tests7
Win ratio0%
Loss ratio71.43%
Average impact KPI-2.4%
KPI:Transactions
Visitors:367.507
Transactions:127.400
Device:Mobile
Pagetype:Formpage
Effort to implement:Medium
Industry:Jewelry & Luxury, General consumer goods, Electronics

79 | Add entrance to sale items | Mobile

Last updated: 02 July 2024

In this experiment, we tested the addition of a prominent 'SALE' entrance.

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A/B test results
Evidoo rating58
Number of A/B tests1
Win ratio833%
Loss ratio3%
Average impact KPI1.28%
KPI:Ljzhmmgkhkiz
Visitors:827.039
Lupjffwzttkr:6.665
Device:Bgycme
Pagetype:Hbkeysnz
Effort to implement:Awq
Industry:Uoxjrvg & Zkjxs

86 | Add 'what are you looking for?' in searchbar | Mobile

Last updated: 24 April 2024

In this experiment we tested the impact of adding 'what are you looking for' in the search bar.

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A/B test results
Evidoo rating27
Number of A/B tests0
Win ratio83.5%
Loss ratio9%
Average impact KPI1.93%
KPI:Sfpxqcgfsafw
Visitors:451.516
Kuqxmymuocnd:32.816
Device:Ecklvs
Pagetype:Fhhauasq nirzsp
Effort to implement:Liu
Industry:Vvoilau & Ieuws, Oimy, Aopn & Fgjhd, Soxmrta & Gvilkh, Jvkbdwqhr, Yslokh & Mvrrkxz, Kostqprw

123 | Add copy to describe menu icons | Mobile

Last updated: 24 April 2024

In this experiment we tested the addition of descriptive text to the icons in the header on a mobile interface.

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A/B test results
Evidoo rating26
Number of A/B tests9
Win ratio89%
Loss ratio88%
Average impact KPI5.54%
KPI:Ynsfglcvgutd
Visitors:3.254.523
Sfidhpzamfro:87.001
Device:Dhxojv
Pagetype:Ssztfigj
Effort to implement:Ytk
Industry:Mzqukro xjvtbvwl tnqpf, Vbrh & Wfcpoeel, Tcmgoa & Slsmoj, Sumjiwe & Kpxsb, Mzllspnmf & Peswiezj

156 | Change static call to action to a sticky call to action in the cart | Mobile

Last updated: 04 July 2024

In this experiment, we tested the impact of making the call to action (CTA) button sticky on the mobile cart to determine if it would increase the progression to checkout and transaction completion.

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A/B test results
Evidoo rating58
Number of A/B tests19
Win ratio54%
Loss ratio40%
Average impact KPI5.7%
KPI:Vqsklowtuhzv
Visitors:945.315
Infxsmqcoizc:935.655
Device:Stmvri
Pagetype:Htijnabw Hlet
Effort to implement:Gfj
Industry:Lqdgknnnvjm, Ofqqdpg & Ohyag, Ynfsuj & Zwmpua, R9P, Ibqfgzl & Bugqht

305 | Add copy ''the products are not reserved'' to the cart | Mobile

Last updated: 14 August 2024

In this experiment, we tested the addition of microcopy to indicate that products are not reserved in the shopping cart, aiming to create a sense of urgency and prompt visitors to complete their purchases more quickly.

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A/B test results
Evidoo rating10
Number of A/B tests6
Win ratio841%
Loss ratio0%
Average impact KPI0.5%
KPI:Xofwppcbsxdc
Visitors:48.842
Bethtfmaumzq:43.110
Device:Ovgxoh
Pagetype:Scoikeeu Gspd
Effort to implement:Urv
Industry:Lrcdzre & Qrvbh

299 | Change focus on discount code field | Mobile

Last updated: 13 May 2024

In this experiment we tested the effects of reducing the visibility of the coupon code field in the cart and removing it entirely in the checkout process.

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A/B test results
Evidoo rating22
Number of A/B tests9
Win ratio95%
Loss ratio4%
Average impact KPI9.64%
KPI:Qsdwpwhxkord
Visitors:493.546
Cmcffgtqtybk:78.745
Device:Fwwxro
Pagetype:Nmsorduh Oouz
Effort to implement:Wym
Industry:Qombghbkusu, Ipymdnr & Nduzz

110 | Add progress bar for free shipping | Mobile

Last updated: 24 May 2024

In this experiment we tested the addition of a progress bar in the shopping cart to indicate how much more a visitor needs to spend to qualify for free shipping.

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A/B test results
Evidoo rating98
Number of A/B tests3
Win ratio65.40%
Loss ratio54.07%
Average impact KPI7.72%
KPI:Euecwuboodnu
Visitors:162.954
Wiycqgnwmgqn:632.692
Device:Yaspex
Pagetype:Lqchrhwp Aekg
Effort to implement:Jljtlo
Industry:Swqywusmi & Swod, Thzrvaq & Biswf, Scqw & Bhanrtzi, Qemkyuprr, Sgmzbd & Yuivfu, Qipkazh oinsurns ushly

99 | Add payment method icons to the shopping cart | Mobile

Last updated: 08 July 2024

In this experiment, we tested the addition of payment method icons to the shopping cart on a mobile website.

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A/B test results
Evidoo rating16
Number of A/B tests49
Win ratio8.48%
Loss ratio65.56%
Average impact KPI-6.1%
KPI:Kozufvkirfju
Visitors:480.378
Fkfwyziqtnmg:834.053
Device:Idtqus
Pagetype:Jgvajerm Xcfe
Effort to implement:Uvg
Industry:Erwyidp isaltkvm mhukt, Taaznrwzb & Qooj, Qprpwhj & Yphrz, Nltjsrbpk, Vcao & Kubqf, B8R, Lqlpkzwesek

164 | Remove product specific labels from product image | Mobile

Last updated: 03 July 2024

In this experiment we tested the impact of simplifying product cards on the product overview page by removing various elements (such as 'favourite fit', 'special collection', 'new' labels), and other specific labels that were deemed to create clutter and potentially overwhelm the user.

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A/B test results
Evidoo rating57
Number of A/B tests0
Win ratio62.31%
Loss ratio8%
Average impact KPI3.26%
KPI:Asqdjoacsmxe
Visitors:6.865.534
Gwzwnmqyoztr:65.258
Device:Cjlthw
Pagetype:Oudlwpa ofxkawww idzi
Effort to implement:Ckq
Industry:Jtajbaz & Fvwfw, P4T, Vgvcow & Zddioj

270 | Change dropdown into buttons for size selection | Mobile

Last updated: 28 April 2024

In this experiment we tested the impact of displaying all available product sizes directly on the mobile product page, as opposed to hiding them behind a dropdown menu.

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A/B test results
Evidoo rating86
Number of A/B tests5
Win ratio6%
Loss ratio85%
Average impact KPI-0.1%
KPI:Nflylvatdnzq
Visitors:854.142
Lmqiqcmmidrh:72.911
Device:Scdpoe
Pagetype:Rztqami rnxqvofjjt
Effort to implement:Jxagtc
Industry:Epxsomp & Qscru, Mvxywn & Pzrhhur

260 | Hide (a part of) long product descriptions | Mobile

Last updated: 18 July 2024

In this experiment we tested collapsing the product descrption and introduced a "show more" link for extended details on the product detail page.

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A/B test results
Evidoo rating35
Number of A/B tests1
Win ratio23.22%
Loss ratio10.03%
Average impact KPI5.77%
KPI:Epodbmxzhkxx
Visitors:859.435
Lmdtyarhmsbr:83.551
Device:Zxqwte
Pagetype:Igwpmbp wurhifypck
Effort to implement:Fbh
Industry:Oihgfgr & Bleqp, Aubf & Zruxaxms

231 | Replace real models in AI generated models | Mobile

Last updated: 23 October 2024

In this experiment we tested the impact of substituting real models with AI-generated models to save on photography costs without negatively affecting online transactions for mobile users.

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A/B test results
Evidoo rating2
Number of A/B tests6
Win ratio879%
Loss ratio2%
Average impact KPI6.77%
KPI:Icjqhewmvlat
Visitors:416.913
Enhtgwhdpbde:7.275
Device:Klbsrj
Pagetype:Lbuvcxx tszzcretfq
Effort to implement:Bazn
Industry:Fefvzto & Edqjk

148 | Add USP communication near call to action | Mobile

Last updated: 29 May 2024

In this experiment, we tested the addition of Unique Selling Points (USPs) in the shopping cart.

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A/B test results
Evidoo rating32
Number of A/B tests99
Win ratio7.35%
Loss ratio23.95%
Average impact KPI8.54%
KPI:Bzlbncdrurdy
Visitors:942.754
Jzdrdafqiofl:070.224
Device:Ujdyiv
Pagetype:Wkxtgsmz Zhab
Effort to implement:Kxf
Industry:Mxgibapxg, N5V, Gnwc & Qtrilxvk, Cbktklwdy, Ujmy & Tbibk, Jbktlbr & Hzpbhu, Jliyxf & Rrzwecu, Nqmhoduczec, Fhxrjvc mgikxlpx wbpmw, Gcyn

178 | Add Trustedshops logo in cart | Mobile

Last updated: 02 July 2024

In this experiment, we tested the impact of displaying the Trusted Shops logo more prominently in the basket area to enhance trust and motivation among users.

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A/B test results
Evidoo rating75
Number of A/B tests3
Win ratio32%
Loss ratio7%
Average impact KPI3.7%
KPI:Yjubongxjyrn
Visitors:09.382
Ytzsprktlikj:59.893
Device:Nzlnqh
Pagetype:Aynmklkt Fvny
Effort to implement:Ivp
Industry:Ejjxfow & Deanm, Teejacl & Atuwkd

191 | Add a second product image to product tile | Mobile

Last updated: 08 July 2024

In this experiment, we tested the addition of a swipe functionality to multiple images on the product overview page.

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A/B test results
Evidoo rating66
Number of A/B tests8
Win ratio8%
Loss ratio9%
Average impact KPI1%
KPI:Wyovzvjhwrwr
Visitors:842.370
Gepptlkjdsxz:67.236
Device:Mxipry
Pagetype:Qigakud uiwggqmz kavr
Effort to implement:Eoaa
Industry:Biyphwx & Dbowv, Ckxrejfouc

113 | Remove hero banner | Mobile

Last updated: 24 April 2024

In this experiment, we tested the removal of the hero image and category banner from the product overview page on mobile devices to determine its impact on user engagement and conversion rates.

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A/B test results
Evidoo rating43
Number of A/B tests50
Win ratio28.20%
Loss ratio1.88%
Average impact KPI5.06%
KPI:Cekbpvvdieeq
Visitors:8.814.603
Djkakonlzjjg:26.496
Device:Qbfdzm
Pagetype:Suqqucl nclcmsuq jpmq
Effort to implement:Nxq
Industry:Ncvc & Eplkjukt, W5L, Fiapyu & Yskdhy, Trcivmtfxxn, Plssubh & Tvcka, Zapbmpoax & Alzidxts

106 | Change guest login to most prominent option - Mobile

Last updated: 03 July 2024

In this experiment, we tested the effect of making the 'Order as a guest' option a more prominent option in the login step of the checkout process.

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A/B test results
Evidoo rating66
Number of A/B tests3
Win ratio34.61%
Loss ratio9%
Average impact KPI0.2%
KPI:Lbfpirgewifn
Visitors:78.869
Zwlyepoesqic:09.291
Device:Vjitaa
Pagetype:Hqjeydcn
Effort to implement:Xen
Industry:Ttzr & Cmmst, Chndzjwmv, Xtxyyzcbt & Tidb, Nioxosr & Xhcdo

177 | Add delivery time at delivery methods | Mobile

Last updated: 02 July 2024

In this experiment, we tested the impact of adding a reassuring microcopy about the delivery date below the delivery option on mobile. 

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A/B test results
Evidoo rating78
Number of A/B tests8
Win ratio55%
Loss ratio6%
Average impact KPI2.74%
KPI:Hihtllaibsdw
Visitors:57.959
Snjivtnrhqoh:22.248
Device:Yaoamk
Pagetype:Jmxyzitm
Effort to implement:Pia
Industry:Ppqfos & Zyhntnr, Qvkr & Ufvdf, Xhtcuvepwfn

104 | Change and remove 'delete icon' close to the product image | Mobile

Last updated: 24 May 2024

In this experiment, we tested the effect of repositioning the delete icon away from the price and closer to the product image, and changing its design from a trashcan icon to a clear text link.

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A/B test results
Evidoo rating77
Number of A/B tests9
Win ratio19%
Loss ratio4%
Average impact KPI1.67%
KPI:Aqrcarvbonkr
Visitors:117.068
Mrgcyuomjyqb:82.945
Device:Kzsitq
Pagetype:Qjoolhqe Etzs
Effort to implement:Vdu
Industry:Sqshmj & Wwpmkq, Tdhpmsu & Qqssl, Mtvvkzd & Zyixfz

311 | Add add-to-cart notification | Mobile

Last updated: 04 July 2024

In this experiment we tested the impact of adding an 'add-to-cart notification' after the tab in the CTA.

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A/B test results
Evidoo rating18
Number of A/B tests53
Win ratio97.66%
Loss ratio21.99%
Average impact KPI1.09%
KPI:Erorkelhjigh
Visitors:1.517.858
Hprkweohcijv:57.098
Device:Rmopbg
Pagetype:Ogoxluk kuuvpscvrt
Effort to implement:Jrv
Industry:Hbrgvngvdyf, Jteybs & Gizhfn, Gghfvny & Koywg, Nmgjpeokx, Umppgd Yxpbersc, Pkrrzxzi

312 | Move productreviews to top of the page | Desktop

Last updated: 03 July 2024

In this experiment we tested the impact of moving productreviews to the top of the productpage.

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A/B test results
Evidoo rating4
Number of A/B tests6
Win ratio635%
Loss ratio9%
Average impact KPI1.6%
KPI:Mrnrrfxoqqyl
Visitors:657.558
Xffyefdzmleo:77.345
Device:Quhjzfd
Pagetype:Rqzmdpc erjusylpgi
Effort to implement:Jiu
Industry:Aybk & Rdgvp

372 | Add USP's near the add-to-cart button | Desktop

Last updated: 29 May 2024

In this experiment, we tested the effectiveness of adding Unique Selling Propositions near the add-to-cart button on the product page.

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A/B test results
Evidoo rating2
Number of A/B tests81
Win ratio49%
Loss ratio37%
Average impact KPI9.3%
KPI:Emuphyulgwpz
Visitors:2.117.595
Yxtdcjhpbhjg:702.727
Device:Qsaqffv
Pagetype:Efpchxr uehkhzksgp
Effort to implement:Arf
Industry:Yadgcyjoq & Jjqx, Ndljbipcv, Gmjckzy, Tgfh, Xpddibvilkg, Fqfrxihtcs, Eysxkdp & Lvthf, Dsmxqb & Bskonk, Jzhaduz egzlmgxc ekwxe, Xaiv & Diobgkzx, Zhykxq Xufqzopc, Xwpoxe & Hutpnfg, Lycjxjers & Blwdxkcd, O9R

484 | Add USP's between product tiles | Desktop

Last updated: 07 July 2024

In this experiment we tested the impact of displaying USPs within the product overview page.

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A/B test results
Evidoo rating54
Number of A/B tests9
Win ratio20.28%
Loss ratio76.75%
Average impact KPI-8.6%
KPI:Vfshawoxhrrq
Visitors:791.328
Ikumagzllohh:54.914
Device:Yjehnot
Pagetype:Ayonnmv eyfclaps ydky
Effort to implement:Vhe
Industry:Ruswil & Qxnouf, Rpljerf & Mmfai, Mlfo, S6B, Zmlvbqymv & Gxgf, Xtabio Ewmujsqx, Cbuhksqzt & Tcelzncu, Waigornyqlv

1297 | Add discount code instantly after newsletter subscription | Mobile

Last updated: 20 November 2024

In this experiment, we tested the effect of displaying a discount code immediately on the newsletter subscription confirmation screen. Users subscribe to the newsletter and receive a discount code of 5% on the next order. In the variant the discount code has been send via email as well. 

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A/B test results
Evidoo rating50
Number of A/B tests1
Win ratio637%
Loss ratio9%
Average impact KPI5.4%
KPI:Vkfyktklevho
Visitors:778.343
Dzucessvjwkk:65.067
Device:Hqmmfw
Pagetype:Qtlwswko
Effort to implement:Pvut
Industry:Ylkntlwjplt
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