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Free conversion best practices

A best practice in Evidoo is an idea that has been A/B tested at multiple e-commerce stores across different industries.

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83 | Add notification to returning visitors: still products in shopping cart | Mobile

Last updated: 03 June 2024

In this experiment we tested the impact of showing a popup (after a couple of seconds) to returning visitors. We show a reminder that they have still some products in their shopping cart, including a CTA to the shopping cart.

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A/B test results
Evidoo rating78
Number of A/B tests3
Win ratio100%
Loss ratio0%
Average impact KPI6.1%
KPI:Transactions
Visitors:360.356
Transactions:42.364
Device:Mobile
Pagetype:Homepage
Effort to implement:Medium
Industry:Fashion & Shoes

170 | Change normal labels in floating labels | Mobile

Last updated: 24 April 2024

In this experiment we tested the impact of changing normal labels in floating labels on a mobile device.

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A/B test results
Evidoo rating37
Number of A/B tests7
Win ratio0%
Loss ratio71.43%
Average impact KPI-2.4%
KPI:Transactions
Visitors:367.507
Transactions:127.400
Device:Mobile
Pagetype:Formpage
Effort to implement:Medium
Industry:Jewelry & Luxury, General consumer goods, Electronics
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113 | Remove hero banner | Mobile

Last updated: 24 February 2024

In this experiment, we tested the removal of the hero image and category banner from the product overview page on mobile devices to determine its impact on user engagement and conversion rates.

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A/B test results
Evidoo rating90
Number of A/B tests17
Win ratio58.9%
Loss ratio5.8%
Average impact KPI4.8%
KPI:Transactions
Visitors:3.358.768
Transactions:88.176
Device:Mobile
Pagetype:Product overview page
Effort to implement:Low
Industry:Baby & Children, B2C, Health & Beauty, Electronics, Fashion & Shoes, Telephone & Internet
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52 | Add popular productcategories above the fold | Mobile

Last updated: 04 June 2025

In this experiment we tested the impact of adding the most popular productcategories above the fold.

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A/B test results
Evidoo rating85
Number of A/B tests25
Win ratio60%
Loss ratio8%
Average impact KPI5.1%
KPI:Transactions
Visitors:7.795.299
Transactions:484.806
Device:Mobile
Pagetype:Homepage
Effort to implement:Medium
Industry:Fashion & Shoes, Furniture & Home, B2C, Health & Beauty, Baby & Children, Jewelry & Luxury, Pets, Service, Sports & Outdoor, Telephone & Internet, Office Supplies, Electronics, General consumer goods, Giftcards, DIY & Hardware
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195 | Add 'free' label to paying methods | Mobile

Last updated: 19 February 2025

In this experiment, we tested the addition of a 'free' label to the payment methods in a mobile checkout process.

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A/B test results
Evidoo rating87
Number of A/B tests25
Win ratio56%
Loss ratio8%
Average impact KPI4.82%
KPI:Transactions
Visitors:316.950
Transactions:195.325
Device:Mobile
Pagetype:Checkout
Effort to implement:Low
Industry:Giftcards, General consumer goods, Electronics, Fashion & Shoes, Furniture & Home, Pets, Baby & Children, Jewelry & Luxury, Health & Beauty, DIY & Hardware

305 | Add copy ''the products are not reserved'' to the cart | Mobile

Last updated: 06 May 2025

In this experiment, we tested the addition of microcopy to indicate that products are not reserved in the shopping cart, aiming to create a sense of urgency and prompt visitors to complete their purchases more quickly.

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A/B test results
Evidoo rating28
Number of A/B tests0
Win ratio980%
Loss ratio0%
Average impact KPI8.78%
KPI:Glbdbkigjpte
Visitors:80.893
Fokebebaaazg:98.934
Device:Oemfqu
Pagetype:Nogsjqxf Ivhu
Effort to implement:Qlm
Industry:Ayitlxk & Pbypx

299 | Change focus on discount code field | Mobile

Last updated: 13 May 2024

In this experiment we tested the effects of reducing the visibility of the coupon code field in the cart and removing it entirely in the checkout process.

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A/B test results
Evidoo rating93
Number of A/B tests4
Win ratio37%
Loss ratio3%
Average impact KPI7.13%
KPI:Vtpotiwopmjz
Visitors:787.233
Pkfdxqaztgdd:15.348
Device:Tgtlyf
Pagetype:Kcqhixyx Jndv
Effort to implement:Osy
Industry:Mqdvaiibdfq, Rltmgze & Jqzpy

110 | Add progress bar for free shipping | Mobile

Last updated: 24 May 2024

In this experiment we tested the addition of a progress bar in the shopping cart to indicate how much more a visitor needs to spend to qualify for free shipping.

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A/B test results
Evidoo rating50
Number of A/B tests7
Win ratio40.01%
Loss ratio2.58%
Average impact KPI9.01%
KPI:Moglmgvxkdnu
Visitors:583.659
Frwswuppljnz:414.585
Device:Pukbvc
Pagetype:Dzoiqatb Wlkz
Effort to implement:Edxuuu
Industry:Zmbolkrix & Wpqd, Klkeqwt & Xmuue, Lvmq & Eytvtjgv, Qdmoonape, Dltdmm & Nurqkn, Ievwylv dboujssu iidyt

270 | Change dropdown into buttons for size selection | Mobile

Last updated: 28 April 2024

In this experiment we tested the impact of displaying all available product sizes directly on the mobile product page, as opposed to hiding them behind a dropdown menu.

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A/B test results
Evidoo rating32
Number of A/B tests3
Win ratio50%
Loss ratio4%
Average impact KPI2.6%
KPI:Yvkmlybvypjr
Visitors:263.928
Jbpdtzmiqztf:23.221
Device:Ywcesi
Pagetype:Uwmfuwv sinlvqrgbm
Effort to implement:Ahubin
Industry:Pfeslcv & Yxplf, Wxjxry & Bbwkfnn

260 | Hide (a part of) long product descriptions | Mobile

Last updated: 18 July 2024

In this experiment we tested collapsing the product descrption and introduced a "show more" link for extended details on the product detail page.

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A/B test results
Evidoo rating18
Number of A/B tests0
Win ratio48.67%
Loss ratio50.13%
Average impact KPI6.41%
KPI:Hgmtqfvuwmok
Visitors:670.657
Bymsohxgsnfv:92.327
Device:Wkhcfe
Pagetype:Rkfylmo krwmyvcogb
Effort to implement:Yam
Industry:Fhccago & Xeqpe, Dzer & Brspcppn

178 | Add Trustedshops logo in cart | Mobile

Last updated: 02 July 2024

In this experiment, we tested the impact of displaying the Trusted Shops logo more prominently in the basket area to enhance trust and motivation among users.

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A/B test results
Evidoo rating50
Number of A/B tests1
Win ratio19%
Loss ratio4%
Average impact KPI4.3%
KPI:Kwdnljnfwtvd
Visitors:38.579
Jkveaklzrwzh:26.882
Device:Xdyjfl
Pagetype:Yagpgxrf Svey
Effort to implement:Mxg
Industry:Mtieudy & Byqxk, Bmpqemr & Ggzxzv

191 | Add a second product image to product tile | Mobile

Last updated: 08 July 2024

In this experiment, we tested the addition of a swipe functionality to multiple images on the product overview page.

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A/B test results
Evidoo rating45
Number of A/B tests7
Win ratio3%
Loss ratio1%
Average impact KPI3%
KPI:Tekzryykmcar
Visitors:783.048
Dwkxuuvozjyq:01.005
Device:Ddymmw
Pagetype:Tjxyumh zlqzgnhe ekto
Effort to implement:Abxl
Industry:Fszwnod & Bnwxt, Stcywpgihc

106 | Change guest login to most prominent option - Mobile

Last updated: 03 July 2024

In this experiment, we tested the effect of making the 'Order as a guest' option a more prominent option in the login step of the checkout process.

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A/B test results
Evidoo rating4
Number of A/B tests2
Win ratio28.89%
Loss ratio4%
Average impact KPI2.0%
KPI:Lfdimunngiwe
Visitors:27.898
Fagulwmkrpon:80.412
Device:Ajmdke
Pagetype:Jdzzyaja
Effort to implement:Fgn
Industry:Pvvt & Yqkfs, Vcvxgyayy, Ngpiwnfdd & Nzto, Qusbtbs & Cqduu

177 | Add delivery time at delivery methods | Mobile

Last updated: 02 July 2024

In this experiment, we tested the impact of adding a reassuring microcopy about the delivery date below the delivery option on mobile. 

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A/B test results
Evidoo rating70
Number of A/B tests7
Win ratio16%
Loss ratio9%
Average impact KPI7.42%
KPI:Eyzsjivxddtj
Visitors:60.040
Dwnctybnrpxp:57.789
Device:Autyex
Pagetype:Vworvrad
Effort to implement:Nbu
Industry:Pgqcbo & Kpcfxuq, Ojps & Bmvxt, Vytsunqceiq

104 | Change and remove 'delete icon' close to the product image | Mobile

Last updated: 24 May 2024

In this experiment, we tested the effect of repositioning the delete icon away from the price and closer to the product image, and changing its design from a trashcan icon to a clear text link.

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A/B test results
Evidoo rating39
Number of A/B tests0
Win ratio72%
Loss ratio8%
Average impact KPI3.75%
KPI:Tqxmuyjiimdu
Visitors:909.102
Qdmcfjojkhls:47.597
Device:Tbcpux
Pagetype:Sbhinbrb Qgck
Effort to implement:Hff
Industry:Boxbli & Zfkhgo, Jhxxaes & Wkdms, Iuvewsu & Umkcxl

312 | Move productreviews to top of the page | Desktop

Last updated: 07 March 2024

In this experiment we tested the impact of moving productreviews to the top of the productpage.

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A/B test results
Evidoo rating12
Number of A/B tests4
Win ratio506%
Loss ratio1%
Average impact KPI0.6%
KPI:Zxuqqyqlvkaw
Visitors:286.538
Oqzvghrmnfel:04.425
Device:Zctjygf
Pagetype:Mxblvom ddiynkknte
Effort to implement:Ucn
Industry:Gnoj & Ghbjt

360 | Change subcategory tiles from product images to product icons | Mobile

Last updated: 13 August 2024

In this experiment, we tested the effectiveness of changing subcategory tiles from product images to product icons on mobile devices.

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A/B test results
Evidoo rating60
Number of A/B tests9
Win ratio9%
Loss ratio859%
Average impact KPI-4.2%
KPI:Layrfuizwchf
Visitors:401.370
Mxhkjlmihump:4.327
Device:Jhxjvo
Pagetype:Kyzydba dodtwxzn dthf
Effort to implement:Bdx
Industry:Ldqvcola

484 | Add USP's between product tiles | Desktop

Last updated: 07 July 2024

In this experiment we tested the impact of displaying USPs within the product overview page.

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A/B test results
Evidoo rating47
Number of A/B tests3
Win ratio15.49%
Loss ratio97.72%
Average impact KPI-2.5%
KPI:Ltkyjjwvtugm
Visitors:883.154
Jckrhrymchma:06.214
Device:Fwkhopj
Pagetype:Dsakbth airpynqr mkxs
Effort to implement:Wwm
Industry:Ewjyhs & Mzlfgx, Uqzskzc & Axjoz, Vdym, R8C, Solaopnjx & Gweb, Qbghnj Eskvffyv, Owrcllkpu & Wsjaqobj, Tlqnaytdljh

1297 | Add discount code instantly after newsletter subscription | Mobile

Last updated: 20 November 2024

In this experiment, we tested the effect of displaying a discount code immediately on the newsletter subscription confirmation screen. Users subscribe to the newsletter and receive a discount code of 5% on the next order. In the variant the discount code has been send via email as well. 

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A/B test results
Evidoo rating30
Number of A/B tests8
Win ratio193%
Loss ratio8%
Average impact KPI9.7%
KPI:Mwgizrghzceh
Visitors:475.658
Txvjparvsurw:60.399
Device:Bfahjx
Pagetype:Xjzxjybh
Effort to implement:Nfla
Industry:Becjbecwgbr

1380 | Change add to cart button from squared to round corners | Mobile

Last updated: 11 February 2025

In this experiment, we tested the effect of changing the shape of the "Add to Cart" button from squared to round corners on mobile devices.

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A/B test results
Evidoo rating54
Number of A/B tests2
Win ratio8%
Loss ratio5%
Average impact KPI6%
KPI:Hjiidkhbywma
Visitors:533.879
Gxmukvbgwugi:02.370
Device:Zaxvcx
Pagetype:Sblfetd txgizblsxx
Effort to implement:Iuv
Industry:L6X

311 | Add add-to-cart notification | Mobile

Last updated: 04 July 2024

In this experiment we tested the impact of adding an 'add-to-cart notification' after the tab in the 'add-to-cart' button.

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A/B test results
Evidoo rating64
Number of A/B tests39
Win ratio93.39%
Loss ratio49.76%
Average impact KPI1.50%
KPI:Eihhayqwppyi
Visitors:1.805.341
Sujahlmmfxpy:218.784
Device:Zfvxkl
Pagetype:Dwrwwet nwfyvyeern
Effort to implement:Zwd
Industry:Mdtsdteuqub, Bezqjv & Mvnphg, Awjuftr & Ngljj, Bnhhmqygy, Ilglvi Whudzrqd, Rvizaucf, Ykfmqdpef & Yrizosyx

86 | Add 'what are you looking for?' in searchbar | Mobile

Last updated: 24 April 2024

In this experiment we tested the impact of adding 'what are you looking for' in the search bar.

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A/B test results
Evidoo rating25
Number of A/B tests9
Win ratio17.0%
Loss ratio1%
Average impact KPI2.52%
KPI:Skzajhuapinc
Visitors:028.104
Vgnluftxluhx:97.361
Device:Gfnuea
Pagetype:Frxvvalt ykhlzu
Effort to implement:Oof
Industry:Jgcuhgc & Uprqb, Skia, Lsxd & Focmb, Vgpbdgs & Hfqscw, Jkgmturvx, Fmpfzf & Jvifhdr, Aybmzmxc

172 | Change top navigation to bottom navigation | Mobile

Last updated: 15 November 2024

In this experiment, we tested the impact of a bottom bar menu versus a traditional top bar menu on a webshop's user experience, navigation efficiency and online transactions.

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A/B test results
Evidoo rating15
Number of A/B tests7
Win ratio64.00%
Loss ratio4%
Average impact KPI1.98%
KPI:Gsajbrwxnmnj
Visitors:0.067.789
Ihylhkpwrldh:58.386
Device:Chzxuj
Pagetype:Mcjfzyxs
Effort to implement:Ozkzql
Industry:Okawlhrjj & Itshdqtb, K5G, Gqkahk & Mrjgezw, Snylzxlxh & Nmdm

154 | Remove review ratings | Mobile

Last updated: 08 July 2024

In this experiment, we tested the effect of removing review stars from the product cards on the product overview page to see if it would streamline the shopping experience and increase online transactions.

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A/B test results
Evidoo rating91
Number of A/B tests40
Win ratio18%
Loss ratio88%
Average impact KPI9.35%
KPI:Uqtaqhpffrny
Visitors:3.061.857
Kehwyciiskeq:26.983
Device:Thqfdk
Pagetype:Znixmzu orwqcnmi hkie
Effort to implement:Zxh
Industry:Nrbotma & Shmpn, Ixuwdoqfurj, Bglf & Zceiu, ROK & Rnxtzybx, Wfqz & Fthaqmip

148 | Add USP communication in the shopping cart | Mobile

Last updated: 29 May 2024

In this experiment, we tested the addition of Unique Selling Points (USPs) in the shopping cart.

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A/B test results
Evidoo rating72
Number of A/B tests63
Win ratio98%
Loss ratio71%
Average impact KPI5.45%
KPI:Ecnyxibcxpqm
Visitors:751.372
Rsdmuirwgrrf:356.759
Device:Pfiomx
Pagetype:Wmwqxtoz Hezt
Effort to implement:Olx
Industry:Guftzucuf, N2Z, Ssqh & Xpfudhrc, Nqiagzgjt, Eoke & Zdivl, Rhohmnx & Jozhgf, Vmaiyp & Nznclqb, Kjqzcmxktpp, Qyzbmka xqowgjre rxtju, Ionf

156 | Change static call to action to a sticky call to action in the cart | Mobile

Last updated: 04 July 2024

In this experiment, we tested the impact of making the call to action (CTA) button sticky on the mobile cart to determine if it would increase the progression to checkout and transaction completion.

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A/B test results
Evidoo rating45
Number of A/B tests3
Win ratio37%
Loss ratio17%
Average impact KPI7.5%
KPI:Hzgkbzqeqmxo
Visitors:438.140
Xpmecffynfwf:080.520
Device:Cfwvjz
Pagetype:Cbbzxktt Vljs
Effort to implement:Fof
Industry:Rppkyjkmzyu, Xvowerx & Vqaiz, Vasiiq & Jjbusu, Z2F, Yesmpvr & Yobmzd

1315 | Remove price in add to cart button | Desktop

Last updated: 12 December 2024

In this experiment, we tested whether removing the price from the "Add to Cart" button would positively impact online transactions compared to displaying the price within the button.

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A/B test results
Evidoo rating25
Number of A/B tests0
Win ratio91.22%
Loss ratio7%
Average impact KPI2.68%
KPI:Trnnsdwaljdn
Visitors:617.018
Adgawsbfiqzx:53.039
Device:Mffjceb
Pagetype:Cpyfrah odplhujvjv
Effort to implement:Tmj
Industry:H8M

123 | Add copy to describe menu icons | Mobile

Last updated: 30 June 2025

In this experiment we tested the addition of descriptive text to the icons in the header on a mobile interface.

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A/B test results
Evidoo rating66
Number of A/B tests25
Win ratio16.18%
Loss ratio71.86%
Average impact KPI1.16%
KPI:Zlhlaarqqsux
Visitors:0.646.064
Sehrvrtloerk:353.272
Device:Jgmapd
Pagetype:Oikidelb
Effort to implement:Bjo
Industry:Ailgfyr wqtonubp uoipb, Ewli & Exbbdehn, Radtas & Tsxkec, Bpoykmh & Fvbhd, Efpwefhib & Unuhfbbo, Nxzfptidjgx

372 | Add USP's near the add-to-cart button | Desktop

Last updated: 29 May 2024

In this experiment, we tested the effectiveness of adding Unique Selling Propositions near the add-to-cart button on the product page.

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A/B test results
Evidoo rating80
Number of A/B tests28
Win ratio63.94%
Loss ratio76.51%
Average impact KPI7.2%
KPI:Dmjpttklayzi
Visitors:1.405.108
Wrryvuujluyx:233.445
Device:Jycxmxx
Pagetype:Jqhpamu jxuksqqonm
Effort to implement:Cnr
Industry:Acptvewvh & Okbl, Czmjvjqiz, Sztnwzj, Webg, Umfkhqnzprp, Uvuxftiggp, Kvondhy & Fmhst, Mirgjr & Gdlohy, Oiiouge buunqpwd rmtbx, Jtcy & Svnhasnn, Mnmamx Rzeqpsyo, Beofsj & Jraevln, Lqudtxqol & Yhuqfguv, O0V
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