Frequently asked questions

Evidoo is the world's largest online A/B test database for e-Commerce. We offer conversion best practices based on > 20 years of experience and thousands of conducted A/B tests. We don't just show you numbers; we explain them. Our A/B test results are paired with comprehensive analyses, ensuring you understand the 'why' behind every result.

Our monthly fee model ensures you get premium expertise without burning a hole in your pocket. Evidoo is founded by Jurjen Jongejan: one of the thought leaders in conversion optimization worldwide.

Our clienst realize a significant ROI by using Evidoo. Our clients achieve 10 - 40% higher conversion by implementing our best practices.

Are you a B2C, D2C or B2B webshop with an annual revenue of + 500.000 euros? And are you (or your technical partner) able to deploy changes to your webshop? Then, Evidoo is for you.

If you cannot meet these conditions, Evidoo is not for you.

Every e-commerce platform is compatible with our best practices, as long as you (or your technical partner) are able to deploy changes to your webshop.

You will find a complete overview of our features here.

Evidoo is powered by valantic: the Award winning CRO agency, located in The Netherlands. Valantic has + 20 years of experience in A/B testing and eCommerce optimization.

Most best practices are applicable to any webshop. But we also offer you industry specific best practices. Want to know what works and what doesn't for your specific industry? No problem: filter easily by industry. We have more than 20 industries in our database. Also available for specfic B2B markets.

Most best practices are applicable to any webshop. But we also offer you country-specific best practices. Want to know what works and what doesn't for your specific country? No problem: filter easily by country. 

Usually both. Most of the conversion best practices are highly applicable to various devices. In our database you can easily filter on mobile, desktop or both.

No. Our best practices are easy to understand and visualised. Of course, you or someone in your company should be able to brief the best practices to your technical Development partner or department. 

Yes. Your plan renews annually, but you can cancel at any time. Your plan will be billed annually. 

No. But we offer you some free best practices on our website. In this way we give you a realistic impression of the service we provide. Besides that, we offer a starter plan. You can upgrade any time.

No. We only offer annual subscriptions. For two reasons.

1. Our vision is that eCommerce optimisation is an ongoing and long term process. At least for 1 year. Not for a couple of months.
2. If you use Evidoo a full year, you actually experience our product. After all, you keep receiving new results of A/B tests every month.  We love to be your endless source of inspiration and we love to inspire you every month. 

Yes. Need more users? Contact us for a custom plan. 

No. The fees are excluding VAT. VAT will be automatically generated in the checkout, depending on your country.

Invoice payment. At the end of the checkout process, your invoice will be automatically generated and send by email. Once we received your invoice payment, you will have access by loggin in. You will be notified by email.

You can login to Evidoo, once we reveived your invoice payment. Usually it takes 2-4 business days. You will be notified by email.

Step 1: create your account 
Step 2: verify your account by email
Step 3: complete the checkout and you will receive your invoice
Step 4: pay your invoice and you will have access by logging in

The percentage is a representative subset of our full database.

Starter: you will have access to 20% of our high evidence best practices. For example: if we have 100 high evidence best practices on the productpage, you will get 20 productpage best practices. 

Basic: you will have access to 60% of our high evidence best practices. For example: if we have 100 high evidence best practices on the productpage, you will get 60 productpage best practices.

You can upgrade any time.

It is a 1 hour video call on a fixed recurring time slot every month. This means consultancy and support for all your e-Commerce optimizing questions. Your contact person is an experienced optimizing consultant.

Yes, that is up to you. The plan 'advanced' comes with 1 hour consultancy and support per month. It is a 1 hour video call on a fixed recurring time slot every month. This means consultancy and support for all your e-Commerce optimizing questions. Your contact person is an experienced optimizing consultant.

Yes. At the end of the checkout, you can enter your PO number. Then the invoice with your PO number will be generated automatically.

You log in with your email adress and password on our website. After you have logged in, you will receive a SMS code on your mobile phone - to verify your identity.

An online A/B test is a method used to compare two versions of a webpage or element to determine which one performs better in terms of achieving a specific goal. This is done by randomly showing these different versions (version A and version B) to similar visitors at the same time.  After a certain duration time the effectiveness of each version against a predefined objective will be measured. For example, online transactions, visitor to cart rate, or average order value. 

A best practice in Evidoo is a hypothesis that has been A/B tested. Sometimes once, but often several times. Of each best practice, we provide you with the A/B test results.

The Evidoo rating is given on a scale from 1 to 100. Each best practice is assigned a score within this range. A higher score indicates a greater likelihood of increasing your conversion with minimal implementation effort.

Components of the Evidoo Rating

Number of experiments:
This refers to how often the best practice has been A/B tested. The more a best practice has been A/B tested, the more the evidence that the best practice does or does not work.

Win Ratio:
This refers to the success rate of the best practice in the conducted A/B tests. An experiment labeled as ">80%" (winner), indicates that the hypothesis has a high probability (>80%) of being true. A higher win ratio indicates that the best practice consistently outperforms the variant.

Impact on KPI:
This aspect evaluates how the best practice affects your conversion KPI's, for example conversion rate or average order value. Best practices with a substantial positive impact on the primairy KPI score higher.

Effort to implement: 
This indicates the amount of effort and resources required to implement the best practice. Best practices that are easier and less resource-intensive to implement, will receive a higher score.

Labeling
Best practices that receive a high Evidoo rating are labeled as 'Recommended.' This label implies that the best practices are not only effective (high evidence), but also can be implemented quickly and easily (quick wins).

This section shows two different designs of a web page. 'Control' is the original design, while 'Variant' is the new design. The variant visualizes the hypothesis.

'Number of experiments' is how many A/B tests we've run to validate the best practice. 'Win ratio' is the percentage of A/B tests where the variant performed better than the control. 'Loss ratio' is the opposite – it shows the percentage of A/B tests where the variant did not outperform the control. 

The 'Average impact KPI' shows the average change in performance of all the conducted experiments. For example the change in online transactions or average order value, caused by the variant.

These statuses provide a quick reference to understand the relative difficulty of implementing the tested changes.

Low: Changes are straightforward and can be made quickly with minimal technical requirements. This might include simple content updates or color changes. Or replace, hide or move an element on the page.
Medium: This indicates a moderate level of difficulty. Changes may require some development work, such as restructuring a section of the page or adding new elements that don't currently exist.
High: Signifies that the changes are complex and likely require significant development time. This might involve a major part of the website, integrating new technologies, or extensive quality assurance testing.

The best practice has been A/B tested in that industry.

Every month you will reveice new A/B test results (depending on your plan) in your email. Once you log in, you will also be notified that you have fresh new A/B test results in your account.