195 | Add 'free' label to paying methods | Mobile

Last updated:19 February 2025
First validation:20 Jun 2019
Last validation:29 Jan 2025
Number:195
Experiment 4
Enlarge image Real examples gallery
A/B test results
Evidoo rating87
Number of A/B tests25
Win ratio56 %
Loss ratio8%
Inconclusive ratio36%
Average impact KPI+ 4.82%
KPI:Transactions
Visitors:316.950
Transactions:195.325
Device:Mobile
Pagetype:Checkout
Effort to implement:Low
Industry:Giftcards, General consumer goods, Electronics, Fashion & Shoes, Furniture & Home, Pets, Baby & Children, Jewelry & Luxury, Health & Beauty, DIY & Hardware
Short description

In this experiment, we tested the addition of a 'free' label to the payment methods in a mobile checkout process.

Tips for applying to your e-commerce site
Do’s
Add the word 'free' at each payment method.
Use a contrasting colour for the label or word 'free', so it attracts attention.
Don'ts
In general: don't overcomplicate the payment process with unclear charges.
Only use this if all payment methods are completely free of additional charges.
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