170 | Change normal labels in floating labels | Mobile

Last updated:24 April 2024
First validation:15 Jun 2021
Last validation:23 Aug 2023
Number:170
Visual Website (Mobile) #170@2X
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A/B test results
Evidoo rating37
Number of A/B tests7
Win ratio0 %
Loss ratio71.43%
Average impact KPI-2.4%
KPI:Transactions
Visitors:367.507
Transactions:127.400
Device:Mobile
Pagetype:Formpage
Effort to implement:Medium
Industry:Jewelry & Luxury, General consumer goods, Electronics
Short description

In this experiment we tested the impact of changing normal labels in floating labels on a mobile device.

Tips for applying to your webshop
Do’s
In general: always check your error messages. Are they clear, friendly and helpful?
Don'ts
Based on the experiment results we found that floating labels have negative impact on transactions. Advice: don't implement floating labels in your checkout.
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