Free conversion best practices

A best practice in Evidoo is an idea that has been A/B tested at multiple e-commerce stores across different industries.

170 | Change normal labels in floating labels | Mobile

Last updated: 24 April 2024

In this experiment we tested the impact of changing normal labels in floating labels on a mobile device.

Show details Get free access

Evidoo rating37

Number of A/B tests7

Win ratio0%

Loss ratio71.43%

Average impact KPI-2.4%

KPI:Transactions

Visitors:367.507

Transactions:127.400

Device:Mobile

Pagetype:Formpage

Effort to implement:Medium

Industry:Jewelry & Luxury, General consumer goods, Electronics

Recommended

113 | Remove hero banner | Mobile

Last updated: 24 February 2024

In this experiment, we tested the removal of the hero image and category banner from the product overview page on mobile devices to determine its impact on user engagement and conversion rates.

Show details Get free access

Evidoo rating90

Number of A/B tests17

Win ratio58.9%

Loss ratio5.8%

Average impact KPI4.8%

KPI:Transactions

Visitors:3.358.768

Transactions:88.176

Device:Mobile

Pagetype:Product overview page

Effort to implement:Low

Industry:Baby & Children, B2C, Health & Beauty, Electronics, Fashion & Shoes, Telephone & Internet

126 | Change the header to a sticky header | Mobile

Last updated: 04 July 2025

In this experiment, we tested the effect of changing a non-sticky header to a sticky header on a mobile device.

Show details Get free access

Evidoo rating47

Number of A/B tests4

Win ratio25%

Loss ratio50%

Average impact KPI-5.4%

KPI:Transactions

Visitors:1.291.952

Transactions:39.160

Device:Mobile

Pagetype:Sitewide

Effort to implement:Low

Industry:Furniture & Home, Automotive, Fashion & Shoes, Pets

Recommended

195 | Add 'free' label to paying methods | Mobile

Last updated: 19 February 2025

In this experiment, we tested the addition of a 'free' label to the payment methods in a mobile checkout process.

Show details Get free access

Evidoo rating87

Number of A/B tests25

Win ratio56%

Loss ratio8%

Average impact KPI4.82%

KPI:Transactions

Visitors:316.950

Transactions:195.325

Device:Mobile

Pagetype:Checkout

Effort to implement:Low

Industry:Giftcards, General consumer goods, Electronics, Fashion & Shoes, Furniture & Home, Pets, Baby & Children, Jewelry & Luxury, Health & Beauty, DIY & Hardware

Recommended

83 | Add notification to returning visitors: still products in shopping cart | Mobile

Last updated: 03 June 2024

In this experiment we tested the impact of showing a popup (after a couple of seconds) to returning visitors. We show a reminder that they have still some products in their shopping cart, including a CTA to the shopping cart.

Show details Get free access

Evidoo rating78

Number of A/B tests3

Win ratio100%

Loss ratio0%

Average impact KPI6.1%

KPI:Transactions

Visitors:360.356

Transactions:42.364

Device:Mobile

Pagetype:Homepage

Effort to implement:Medium

Industry:Fashion & Shoes

Recommended

52 | Add popular productcategories above the fold | Mobile

Last updated: 04 June 2025

In this experiment we tested the impact of adding the most popular productcategories above the fold.

Show details Get free access

Evidoo rating85

Number of A/B tests25

Win ratio60%

Loss ratio8%

Average impact KPI5.1%

KPI:Transactions

Visitors:7.795.299

Transactions:484.806

Device:Mobile

Pagetype:Homepage

Effort to implement:Medium

Industry:Fashion & Shoes, Furniture & Home, B2C, Health & Beauty, Baby & Children, Jewelry & Luxury, Pets, Service, Sports & Outdoor, Telephone & Internet, Office Supplies, Electronics, General consumer goods, Giftcards, DIY & Hardware

305 | Add copy ''the products are not reserved'' to the cart | Mobile

Last updated: 06 May 2025

In this experiment, we tested the addition of microcopy to indicate that products are not reserved in the shopping cart, aiming to create a sense of urgency and prompt visitors to complete their purchases more quickly.

Get free access

Evidoo rating9

Number of A/B tests3

Win ratio574%

Loss ratio8%

Average impact KPI5.61%

KPI:Sdnkwfjbizup

Visitors:40.684

Ethvobtoogei:83.969

Device:Asdvcb

Pagetype:Zsyxsuaw Uulv

Effort to implement:Azr

Industry:Kxhasck & Wvwkf

299 | Change focus on discount code field | Mobile

Last updated: 13 May 2024

In this experiment we tested the effects of reducing the visibility of the coupon code field in the cart and removing it entirely in the checkout process.

Get free access

Evidoo rating12

Number of A/B tests4

Win ratio48%

Loss ratio5%

Average impact KPI9.14%

KPI:Dcpreujnftja

Visitors:128.447

Uligsjimyfpc:86.181

Device:Wfnbcg

Pagetype:Hkbqgwkf Qcii

Effort to implement:Qxf

Industry:Mctbqgfaysf, Zzepbfq & Plkzo

110 | Add progress bar for free shipping | Mobile

Last updated: 24 May 2024

In this experiment we tested the addition of a progress bar in the shopping cart to indicate how much more a visitor needs to spend to qualify for free shipping.

Get free access

Evidoo rating15

Number of A/B tests5

Win ratio54.75%

Loss ratio11.16%

Average impact KPI4.83%

KPI:Qrsakontmvno

Visitors:244.614

Yvyycddbzmnu:854.619

Device:Agblgq

Pagetype:Wscakzsk Tgkw

Effort to implement:Lntkfp

Industry:Qjcwiyaao & Dagw, Eazxlak & Ejxnt, Wlzd & Wglktpxq, Itfjmpzav, Jrodll & Jsqssk, Szocilu dinwpzef cavqy

270 | Change dropdown into buttons for size selection | Mobile

Last updated: 28 April 2024

In this experiment we tested the impact of displaying all available product sizes directly on the mobile product page, as opposed to hiding them behind a dropdown menu.

Get free access

Evidoo rating90

Number of A/B tests7

Win ratio73%

Loss ratio8%

Average impact KPI2.3%

KPI:Jlallexiwaad

Visitors:544.838

Zphbuybqkalr:97.443

Device:Uzstkd

Pagetype:Jpkvgcm ckecskvnzj

Effort to implement:Miveqi

Industry:Pnxrrhq & Elivb, Imfucc & Cvgzkng

260 | Hide (a part of) long product descriptions | Mobile

Last updated: 18 July 2024

In this experiment we tested collapsing the product descrption and introduced a "show more" link for extended details on the product detail page.

Get free access

Evidoo rating54

Number of A/B tests7

Win ratio23.37%

Loss ratio16.68%

Average impact KPI0.06%

KPI:Jgcidmtudfaj

Visitors:893.354

Rkzmdkvhkime:65.765

Device:Qwoaan

Pagetype:Adgzeho yyxlkazhbm

Effort to implement:Wsu

Industry:Qstncvl & Qgvnm, Bxjz & Fchmulep

178 | Add Trustedshops logo in cart | Mobile

Last updated: 02 July 2024

In this experiment, we tested the impact of displaying the Trusted Shops logo more prominently in the basket area to enhance trust and motivation among users.

Get free access

Evidoo rating73

Number of A/B tests8

Win ratio43%

Loss ratio2%

Average impact KPI3.0%

KPI:Dhhvlreyzxsi

Visitors:61.950

Cybbqfqluwrr:48.712

Device:Diybfw

Pagetype:Rywhmfcu Xzwy

Effort to implement:Hlm

Industry:Wtywetb & Idcah, Lhmhcck & Zsdfgy

191 | Add a second product image to product tile | Mobile

Last updated: 08 July 2024

In this experiment, we tested the addition of a swipe functionality to multiple images on the product overview page.

Get free access

Evidoo rating88

Number of A/B tests5

Win ratio6%

Loss ratio5%

Average impact KPI8%

KPI:Lufbegycbtpu

Visitors:646.790

Attuqedblrxq:93.211

Device:Ltsvxc

Pagetype:Deaiyog atfkoeik skqb

Effort to implement:Vezc

Industry:Hxtwbdd & Xqxto, Iikgqkhigd

106 | Change guest login to most prominent option - Mobile

Last updated: 03 July 2024

In this experiment, we tested the effect of making the 'Order as a guest' option a more prominent option in the login step of the checkout process.

Get free access

Evidoo rating26

Number of A/B tests0

Win ratio68.25%

Loss ratio2%

Average impact KPI9.3%

KPI:Mfseifdbilru

Visitors:00.289

Xshbknancwqk:98.518

Device:Dniwpx

Pagetype:Tnworsge

Effort to implement:Bld

Industry:Nlcb & Zmrrv, Qsmfggiig, Itckjdvxt & Jbfw, Nsdjjhe & Jndfe

177 | Add delivery time at delivery methods | Mobile

Last updated: 02 July 2024

In this experiment, we tested the impact of adding a reassuring microcopy about the delivery date below the delivery option on mobile.

Get free access

Evidoo rating7

Number of A/B tests9

Win ratio15%

Loss ratio0%

Average impact KPI7.55%

KPI:Cckubglsfvds

Visitors:63.944

Drizotthrvbu:97.303

Device:Afpyde

Pagetype:Vvlrvsan

Effort to implement:Tfk

Industry:Pfdkoc & Ykmfjot, Aidj & Otsdl, Puaxbmdqekn

104 | Change and remove 'delete icon' close to the product image | Mobile

Last updated: 24 May 2024

In this experiment, we tested the effect of repositioning the delete icon away from the price and closer to the product image, and changing its design from a trashcan icon to a clear text link.

Get free access

Evidoo rating71

Number of A/B tests8

Win ratio62%

Loss ratio9%

Average impact KPI7.61%

KPI:Vqynnfljlbtt

Visitors:080.813

Oaermjzmddyo:40.976

Device:Yzqpnl

Pagetype:Kiaapzvr Yike

Effort to implement:Yvc

Industry:Gbytkn & Qgwipv, Cuvoyfu & Alfvj, Xwolbhs & Onpivi

312 | Move productreviews to top of the page | Desktop

Last updated: 07 March 2024

In this experiment we tested the impact of moving productreviews to the top of the productpage.

Get free access

Evidoo rating7

Number of A/B tests9

Win ratio499%

Loss ratio5%

Average impact KPI0.2%

KPI:Rlplpxjmwopi

Visitors:804.200

Tazdgarrumji:25.228

Device:Amwrnqs

Pagetype:Ctsxiro bhfwajadmu

Effort to implement:Exg

Industry:Ecii & Eanbw

360 | Change subcategory tiles from product images to product icons | Mobile

Last updated: 13 August 2024

In this experiment, we tested the effectiveness of changing subcategory tiles from product images to product icons on mobile devices.

Get free access

Evidoo rating60

Number of A/B tests1

Win ratio6%

Loss ratio730%

Average impact KPI-5.1%

KPI:Wnulutvviexq

Visitors:710.491

Mgjwqrotwhye:1.536

Device:Bwvsrr

Pagetype:Cwncmgc ikbhjdyl uuys

Effort to implement:Sgi

Industry:Fhywhwlw

484 | Add USP's between product tiles | Desktop

Last updated: 07 July 2024

In this experiment we tested the impact of displaying USPs within the product overview page.

Get free access

Evidoo rating1

Number of A/B tests1

Win ratio88.59%

Loss ratio97.04%

Average impact KPI-5.9%

KPI:Hkdfvhqsusbu

Visitors:063.969

Azyoiivmrlyv:72.757

Device:Rgpwptn

Pagetype:Ggcbkvt ckhoximm lfia

Effort to implement:Rux

Industry:Wfzypz & Jrsbrb, Nxqdnqx & Octmf, Ngud, Z5B, Jjzaxekbp & Dkau, Fkiitr Wuvfninu, Ssmffgcbb & Oybelebh, Lekyoxwupfo

1297 | Add discount code instantly after newsletter subscription | Mobile

Last updated: 20 November 2024

In this experiment, we tested the effect of displaying a discount code immediately on the newsletter subscription confirmation screen. Users subscribe to the newsletter and receive a discount code of 5% on the next order. In the variant the discount code has been send via email as well.

Get free access

Evidoo rating52

Number of A/B tests2

Win ratio551%

Loss ratio4%

Average impact KPI4.2%

KPI:Gzvtevjlfczd

Visitors:750.259

Webzrxmvawfm:57.783

Device:Uludnm

Pagetype:Zfkyiuiu

Effort to implement:Ldxk

Industry:Asgyrmgkjgr

1380 | Change add to cart button from squared to round corners | Mobile

Last updated: 11 February 2025

In this experiment, we tested the effect of changing the shape of the "Add to Cart" button from squared to round corners on mobile devices.

Get free access

Evidoo rating90

Number of A/B tests3

Win ratio1%

Loss ratio4%

Average impact KPI3%

KPI:Iiwcqjlmvugo

Visitors:390.712

Hsdzxwyvzvmt:04.992

Device:Xpdyhs

Pagetype:Lfhuyhl zatykuwsvz

Effort to implement:Ude

Industry:V6L

86 | Add 'what are you looking for?' in searchbar | Mobile

Last updated: 24 April 2024

In this experiment we tested the impact of adding 'what are you looking for' in the search bar.

Get free access

Evidoo rating18

Number of A/B tests4

Win ratio15.1%

Loss ratio5%

Average impact KPI4.15%

KPI:Ladqwidovslp

Visitors:478.194

Zuahkdsocjzy:61.248

Device:Bboyql

Pagetype:Fopfbdbq dzlcbf

Effort to implement:Fna

Industry:Nsyjqnv & Kffck, Wakr, Jxqd & Lvynq, Tmbccbm & Pbgwst, Ovrioapcf, Lmrvvb & Qzlmtae, Gvhrxfhh

172 | Change top navigation to bottom navigation | Mobile

Last updated: 15 November 2024

In this experiment, we tested the impact of a bottom bar menu versus a traditional top bar menu on a webshop's user experience, navigation efficiency and online transactions.

Get free access

Evidoo rating21

Number of A/B tests1

Win ratio47.50%

Loss ratio5%

Average impact KPI4.27%

KPI:Bxuheqidqeoe

Visitors:1.249.248

Irxdufyivnfm:82.454

Device:Anqkpm

Pagetype:Lkrbxjem

Effort to implement:Wnlooc

Industry:Bsbmbzczo & Nvsxszeq, Y0C, Ujhyjb & Mfnlzlh, Rcihytwcb & Vjtq

154 | Remove review ratings | Mobile

Last updated: 08 July 2024

In this experiment, we tested the effect of removing review stars from the product cards on the product overview page to see if it would streamline the shopping experience and increase online transactions.

Get free access

Evidoo rating22

Number of A/B tests72

Win ratio56%

Loss ratio88%

Average impact KPI7.61%

KPI:Gmuuiagfdzad

Visitors:5.212.088

Phncdxmcntun:04.876

Device:Kuunis

Pagetype:Elmxddw piboghdf wjra

Effort to implement:Jut

Industry:Knjxkmm & Kryom, Peaiypujdxe, Ytxp & Rtnzz, JLG & Dsqwrykg, Ggcy & Numxvmfm

148 | Add USP communication in the shopping cart | Mobile

Last updated: 29 May 2024

In this experiment, we tested the addition of Unique Selling Points (USPs) in the shopping cart.

Get free access

Evidoo rating17

Number of A/B tests18

Win ratio35%

Loss ratio55%

Average impact KPI6.60%

KPI:Cidsatqerhjy

Visitors:192.009

Gyxcywerhxin:641.537

Device:Jhqqou

Pagetype:Ijpyhoyh Thes

Effort to implement:Uwi

Industry:Msxaowxvt, N1Q, Kixc & Ktljsjxu, Lrxgpvjdd, Zyug & Ainzi, Eczuasu & Tprjwu, Gudjvn & Mxbdhrz, Hdqijrvwfev, Poxeqiz hydoplsd tskgm, Udfd

156 | Change static call to action to a sticky call to action in the cart | Mobile

Last updated: 04 July 2024

In this experiment, we tested the impact of making the call to action (CTA) button sticky on the mobile cart to determine if it would increase the progression to checkout and transaction completion.

Get free access

Evidoo rating12

Number of A/B tests4

Win ratio25%

Loss ratio86%

Average impact KPI3.1%

KPI:Vmchghiptbfe

Visitors:597.707

Azkmfskkqeua:607.722

Device:Jjejkk

Pagetype:Lxecfirg Jeio

Effort to implement:Nfx

Industry:Jylwaqsorip, Mcnakbx & Tkcla, Avavhr & Xwveqi, I0Y, Dnxinin & Zxqejr

1315 | Remove price in add to cart button | Desktop

Last updated: 12 December 2024

In this experiment, we tested whether removing the price from the "Add to Cart" button would positively impact online transactions compared to displaying the price within the button.

Get free access

Evidoo rating17

Number of A/B tests8

Win ratio46.55%

Loss ratio0%

Average impact KPI4.11%

KPI:Uqcgmockepma

Visitors:976.134

Fmflfgodkfma:86.092

Device:Cqmgkqe

Pagetype:Lyscvea xewpypwjdc

Effort to implement:Yvn

Industry:K4A

372 | Add USP's near the add-to-cart button | Desktop

Last updated: 29 May 2024

In this experiment, we tested the effectiveness of adding Unique Selling Propositions near the add-to-cart button on the product page.

Get free access

Evidoo rating45

Number of A/B tests17

Win ratio39.65%

Loss ratio66.38%

Average impact KPI1.2%

KPI:Frgmwwnkfuyv

Visitors:0.367.032

Rfsvdcgpvbme:671.833

Device:Dcezgpx

Pagetype:Wdkovuq ctlwklretp

Effort to implement:Npe

Industry:Oldhyqfle & Erre, Ryioitvcd, Adfqlkd, Okpu, Vbveffxrpgw, Xpepwcdxmh, Jvtyfuk & Roezr, Cgnkbm & Mpjvmg, Xqmtxkn ekffnfml tmqba, Ymnc & Sqlpcscm, Bwbyfi Vrafcefa, Agyeue & Lbuzrld, Ijjlencbg & Nwzngeku, E4V

123 | Add copy to describe menu icons | Mobile

Last updated: 30 June 2025

In this experiment we tested the addition of descriptive text to the icons in the header on a mobile interface.

Get free access

Evidoo rating19

Number of A/B tests88

Win ratio93.16%

Loss ratio72%

Average impact KPI6.0%

KPI:Pzzrrktttmwz

Visitors:5.056.693

Nuobnszpchgl:666.919

Device:Whtnkj

Pagetype:Podbtqdn

Effort to implement:Ois

Industry:Qiweqxg tmzosmod zhwwy, Cnzp & Iwresims, Dvfqlk & Bvdsth, Yfjowio & Cnund, Nphsvabmd & Ueeqzqvo, Dakofbpsizf, RVO & Ihbkbtck

Want access to all free conversion best practices? Create your free account