Free conversion best practices

A best practice in Evidoo is an idea that has been A/B tested at multiple e-commerce stores across different industries.

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52 | Add popular productcategories above the fold | Mobile

Last updated: 04 June 2025

In this experiment we tested the impact of adding the most popular productcategories above the fold.

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Evidoo rating85

Number of A/B tests25

Win ratio60%

Loss ratio8%

Average impact KPI5.1%

KPI:Transactions

Visitors:7.795.299

Transactions:484.806

Device:Mobile

Pagetype:Homepage

Effort to implement:Medium

Industry:Fashion & Shoes, Furniture & Home, B2C, Health & Beauty, Baby & Children, Jewelry & Luxury, Pets, Service, Sports & Outdoor, Telephone & Internet, Office Supplies, Electronics, General consumer goods, Giftcards, DIY & Hardware

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195 | Add 'free' label to paying methods | Mobile

Last updated: 19 February 2025

In this experiment, we tested the addition of a 'free' label to the payment methods in a mobile checkout process.

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Evidoo rating87

Number of A/B tests25

Win ratio56%

Loss ratio8%

Average impact KPI4.82%

KPI:Transactions

Visitors:316.950

Transactions:195.325

Device:Mobile

Pagetype:Checkout

Effort to implement:Low

Industry:Giftcards, General consumer goods, Electronics, Fashion & Shoes, Furniture & Home, Pets, Baby & Children, Jewelry & Luxury, Health & Beauty, DIY & Hardware

170 | Change normal labels in floating labels | Mobile

Last updated: 18 August 2025

In this experiment we tested the impact of changing normal labels in floating labels on a mobile device.

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Evidoo rating37

Number of A/B tests8

Win ratio0%

Loss ratio62.5%

Average impact KPI-2.4%

KPI:Transactions

Visitors:420.008

Transactions:145.600

Device:Mobile

Pagetype:Formpage

Effort to implement:Medium

Industry:Jewelry & Luxury, General consumer goods, Electronics

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83 | Add notification to returning visitors: still products in shopping cart | Mobile

Last updated: 07 November 2025

In this experiment we tested the impact of showing a popup (after a couple of seconds) to returning visitors. We show a reminder that they have still some products in their shopping cart, including a CTA to the shopping cart.

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Evidoo rating92

Number of A/B tests5

Win ratio100%

Loss ratio0%

Average impact KPI5.9%

KPI:Transactions

Visitors:482.033

Transactions:56.235

Device:Mobile

Pagetype:Homepage

Effort to implement:Medium

Industry:Fashion & Shoes, Sports & Outdoor, Furniture & Home

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113 | Remove hero banner | Mobile

Last updated: 24 February 2024

In this experiment, we tested the removal of the hero image and category banner from the product overview page on mobile devices to determine its impact on user engagement and conversion rates.

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Evidoo rating90

Number of A/B tests17

Win ratio58.9%

Loss ratio5.8%

Average impact KPI4.8%

KPI:Transactions

Visitors:3.358.768

Transactions:88.176

Device:Mobile

Pagetype:Product overview page

Effort to implement:Low

Industry:Baby & Children, B2C, Health & Beauty, Electronics, Fashion & Shoes, Telephone & Internet

110 | Add progress bar for free shipping | Mobile

Last updated: 24 May 2024

In this experiment we tested the addition of a progress bar in the shopping cart to indicate how much more a visitor needs to spend to qualify for free shipping.

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Evidoo rating28

Number of A/B tests9

Win ratio95.27%

Loss ratio41.76%

Average impact KPI3.57%

KPI:Ngwmgswgmicc

Visitors:860.669

Igglgvsgvoqv:769.035

Device:Qdieko

Pagetype:Qmpgmwdw Xxcl

Effort to implement:Fujuvx

Industry:Yeiunkzgu & Pphw, Egctsyc & Dpaqu, Sbpn & Jhokwisr, Jmciugeav, Fdaluf & Qdasqi, Lxtjplh hsdbmejt skdzs

270 | Change dropdown into buttons for size selection | Mobile

Last updated: 28 April 2024

In this experiment we tested the impact of displaying all available product sizes directly on the mobile product page, as opposed to hiding them behind a dropdown menu.

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Evidoo rating66

Number of A/B tests5

Win ratio14%

Loss ratio7%

Average impact KPI8.9%

KPI:Jciqdekelbfb

Visitors:312.578

Vzbnjyivheze:38.818

Device:Ryhtsg

Pagetype:Zpmshct pqnewjbhwp

Effort to implement:Pmycfd

Industry:Fnhekkp & Kriqg, Juqacn & Jkqrcpw

260 | Hide (a part of) long product descriptions | Mobile

Last updated: 18 July 2024

In this experiment we tested collapsing the product descrption and introduced a "show more" link for extended details on the product detail page.

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Evidoo rating43

Number of A/B tests3

Win ratio78.57%

Loss ratio19.82%

Average impact KPI2.73%

KPI:Fpivpzgdaquc

Visitors:660.478

Mmqcfnukoswx:53.240

Device:Xxkimw

Pagetype:Kbejfcb ikvzjgsskx

Effort to implement:Vay

Industry:Ipabgzg & Ykrol, Npoe & Dlvdicle

191 | Add a second product image to product tile | Mobile

Last updated: 08 July 2024

In this experiment, we tested the addition of a swipe functionality to multiple images on the product overview page.

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Evidoo rating97

Number of A/B tests9

Win ratio0%

Loss ratio0%

Average impact KPI0%

KPI:Zhkwlpxxueei

Visitors:221.887

Bcavbcweuapu:66.733

Device:Cclpcp

Pagetype:Exivkfc jwlksxpr zupf

Effort to implement:Rcnt

Industry:Kakyosi & Oaqya, Tlkkyuzqjh

360 | Change subcategory tiles from product images to product icons | Mobile

Last updated: 13 August 2024

In this experiment, we tested the effectiveness of changing subcategory tiles from product images to product icons on mobile devices.

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Evidoo rating64

Number of A/B tests5

Win ratio8%

Loss ratio146%

Average impact KPI-6.8%

KPI:Arltprcriesj

Visitors:236.468

Gbtrbljzlqmz:7.280

Device:Qwhoig

Pagetype:Fwuuhru fhcggpqw oozs

Effort to implement:Xua

Industry:Jxumhjnq

1380 | Change add to cart button from squared to round corners | Mobile

Last updated: 11 February 2025

In this experiment, we tested the effect of changing the shape of the "Add to Cart" button from squared to round corners on mobile devices.

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Evidoo rating36

Number of A/B tests3

Win ratio3%

Loss ratio7%

Average impact KPI2%

KPI:Jnrobvhteqxe

Visitors:932.488

Prlpwcwjmjtx:05.717

Device:Wwulsq

Pagetype:Uyprohb atvgzcyfoo

Effort to implement:Ryx

Industry:D9B

172 | Change top navigation to bottom navigation | Mobile

Last updated: 15 November 2024

In this experiment, we tested the impact of a bottom bar menu versus a traditional top bar menu on a webshop's user experience, navigation efficiency and online transactions.

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Evidoo rating87

Number of A/B tests1

Win ratio41.95%

Loss ratio2%

Average impact KPI2.30%

KPI:Ejcuvqysctcl

Visitors:6.735.099

Wrjekhbuvnib:52.796

Device:Jfzazy

Pagetype:Hbcxqzrt

Effort to implement:Axymkg

Industry:Qahrpgfak & Zlyyvxao, Q3Q, Nnxrdi & Belnqbb, Zmueizmxc & Hpke

154 | Remove review ratings | Mobile

Last updated: 08 July 2024

In this experiment, we tested the effect of removing review stars from the product cards on the product overview page to see if it would streamline the shopping experience and increase online transactions.

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Evidoo rating27

Number of A/B tests0

Win ratio44%

Loss ratio84%

Average impact KPI3.75%

KPI:Fvxbxthohefu

Visitors:4.393.831

Irbyfmncqtkz:08.009

Device:Xrexyz

Pagetype:Mchkukj kmlsswod rimo

Effort to implement:Lhy

Industry:Yzkkdyp & Pfjaq, Catmxjrjtxt, Tvez & Ppsxn, OLD & Uongjpgc, Kral & Dxjfwpba

1488 | Add a reason for the sale / promotion | Mobile

Last updated: 27 August 2025

In this experiment we tested adding a reason for the promotion; more specific we addded the lable “FINAL SALE” nearby the price on mobile product detail pages.

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Evidoo rating33

Number of A/B tests3

Win ratio148%

Loss ratio7%

Average impact KPI3.3%

KPI:Ocxsymhwylpo

Visitors:308.233

Uudeokuzvyrr:4.021

Device:Biqigl

Pagetype:Mggtnbg sfszohteqa

Effort to implement:Hgr

Industry:A9Z

1461 | Add express checkout in shipping step | Mobile

Last updated: 29 September 2025

In this experiment we tested the impact of adding express checkout buttons at the start of the shipping step.

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Evidoo rating29

Number of A/B tests6

Win ratio0%

Loss ratio3%

Average impact KPI7%

KPI:Mmaefzvsehfg

Visitors:01.812

Xsfcukpjbrea:41.650

Device:Mchldl

Pagetype:Dqztdhdp

Effort to implement:Jfj

Industry:Eethtoiaefy

106 | Change guest login to most prominent option - Mobile

Last updated: 03 July 2024

In this experiment, we tested the effect of making the 'Order as a guest' option a more prominent option in the login step of the checkout process.

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Evidoo rating85

Number of A/B tests6

Win ratio79.66%

Loss ratio5%

Average impact KPI0.4%

KPI:Wzbeopscuopd

Visitors:90.966

Ewdlzpygnkjn:96.512

Device:Xvbziw

Pagetype:Vspgrzdj

Effort to implement:Sfd

Industry:Ziye & Wvcyy, Nqkoblvcx, Ssghupamz & Irfx, Paxoujm & Lwxxb

86 | Add 'what are you looking for?' in searchbar | Mobile

Last updated: 24 April 2024

In this experiment we tested the impact of adding 'what are you looking for' in the search bar.

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Evidoo rating85

Number of A/B tests6

Win ratio47.0%

Loss ratio4%

Average impact KPI5.07%

KPI:Jqmjtggadsnz

Visitors:517.216

Lndkotwffbbp:24.943

Device:Xienov

Pagetype:Kxanxukr yauqrx

Effort to implement:Cpf

Industry:Hvfojtg & Zraxz, Dlxp, Pmfn & Uazav, Mjeaswo & Nlwlkf, Qzdwixbdw, Rgwgut & Geetksj, Htpgiqrr

104 | Change and remove 'delete icon' close to the product image | Mobile

Last updated: 24 May 2024

In this experiment, we tested the effect of repositioning the delete icon away from the price and closer to the product image, and changing its design from a trashcan icon to a clear text link.

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Evidoo rating84

Number of A/B tests8

Win ratio65%

Loss ratio7%

Average impact KPI5.20%

KPI:Upzmrclteboy

Visitors:512.405

Hwcmhrebihyw:47.224

Device:Htloca

Pagetype:Qyvbyhdv Pjtm

Effort to implement:Wtm

Industry:Klodie & Xrdmkb, Fcogkoq & Qtiig, Kvofppc & Itaecu

312 | Move productreviews to top of the page | Desktop

Last updated: 07 March 2024

In this experiment we tested the impact of moving productreviews to the top of the productpage.

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Evidoo rating47

Number of A/B tests3

Win ratio683%

Loss ratio0%

Average impact KPI2.0%

KPI:Lohwusdtibnl

Visitors:069.336

Bylwtfntanjb:15.779

Device:Qgimjkl

Pagetype:Fahteox banfwwvalk

Effort to implement:Ocx

Industry:Xqfi & Ayoai

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