Free conversion best practices

A best practice in Evidoo is an idea that has been A/B tested at multiple e-commerce stores across different industries.

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83 | Add notification to returning visitors: still products in shopping cart | Mobile

Last updated: 08 January 2026

In this experiment we tested the impact of showing a popup (after a couple of seconds) to returning visitors. We show a reminder that they have still some products in their shopping cart, including a CTA to the shopping cart.

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Evidoo rating94

Number of A/B tests6

Win ratio100%

Loss ratio0%

Average impact KPI4.9%

KPI:Transactions

Visitors:542.033

Transactions:61.235

Device:Mobile

Pagetype:Homepage

Effort to implement:Medium

Industry:Fashion & Shoes, Sports & Outdoor, Furniture & Home, Baby & Children

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113 | Remove hero banner | Mobile

Last updated: 24 February 2024

In this experiment, we tested the removal of the hero image and category banner from the product overview page on mobile devices to determine its impact on user engagement and conversion rates.

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Evidoo rating90

Number of A/B tests17

Win ratio58.9%

Loss ratio5.8%

Average impact KPI4.8%

KPI:Transactions

Visitors:3.358.768

Transactions:88.176

Device:Mobile

Pagetype:Product overview page

Effort to implement:Low

Industry:Baby & Children, B2C, Health & Beauty, Electronics, Fashion & Shoes, Telephone & Internet

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195 | Add 'free' label to paying methods | Mobile

Last updated: 19 February 2025

In this experiment, we tested the addition of a 'free' label to the payment methods in a mobile checkout process.

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Evidoo rating87

Number of A/B tests25

Win ratio56%

Loss ratio8%

Average impact KPI4.82%

KPI:Transactions

Visitors:316.950

Transactions:195.325

Device:Mobile

Pagetype:Checkout

Effort to implement:Low

Industry:Giftcards, General consumer goods, Electronics, Fashion & Shoes, Furniture & Home, Pets, Baby & Children, Jewelry & Luxury, Health & Beauty, DIY & Hardware

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52 | Add popular productcategories above the fold | Mobile

Last updated: 04 June 2025

In this experiment we tested the impact of adding the most popular productcategories above the fold.

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Evidoo rating85

Number of A/B tests25

Win ratio60%

Loss ratio8%

Average impact KPI5.1%

KPI:Transactions

Visitors:7.795.299

Transactions:484.806

Device:Mobile

Pagetype:Homepage

Effort to implement:Medium

Industry:Fashion & Shoes, Furniture & Home, B2C, Health & Beauty, Baby & Children, Jewelry & Luxury, Pets, Service, Sports & Outdoor, Telephone & Internet, Office Supplies, Electronics, General consumer goods, Giftcards, DIY & Hardware

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170 | Change normal labels in floating labels | Mobile

Last updated: 18 August 2025

In this experiment we tested the impact of changing normal labels in floating labels on a mobile device.

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Evidoo rating95

Number of A/B tests8

Win ratio0%

Loss ratio62.5%

Average impact KPI-2.4%

KPI:Transactions

Visitors:420.008

Transactions:145.600

Device:Mobile

Pagetype:Formpage

Effort to implement:Medium

Industry:Jewelry & Luxury, General consumer goods, Electronics

270 | Change dropdown into buttons for size selection | Mobile

Last updated: 28 April 2024

In this experiment we tested the impact of displaying all available product sizes directly on the mobile product page, as opposed to hiding them behind a dropdown menu.

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Evidoo rating66

Number of A/B tests4

Win ratio68%

Loss ratio1%

Average impact KPI3.1%

KPI:Dchmqlafnlut

Visitors:845.418

Bfmhawmcebuh:49.865

Device:Rofegn

Pagetype:Gxjblzg ykxaanrafz

Effort to implement:Dijknp

Industry:Oocprgz & Wvyet, Elqqcp & Bqjyayn

191 | Add a second product image to product tile | Mobile

Last updated: 08 July 2024

In this experiment, we tested the addition of a swipe functionality to multiple images on the product overview page.

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Evidoo rating44

Number of A/B tests9

Win ratio9%

Loss ratio6%

Average impact KPI7%

KPI:Imwidlqnrwzb

Visitors:955.078

Bbgpefhtnsdq:33.377

Device:Ncfcij

Pagetype:Wjwgris hcdoixtq ynsb

Effort to implement:Qztl

Industry:Wapnpdl & Gvazx, Lsmoyseant

1380 | Change add to cart button from squared to round corners | Mobile

Last updated: 11 February 2025

In this experiment, we tested the effect of changing the shape of the "Add to Cart" button from squared to round corners on mobile devices.

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Evidoo rating84

Number of A/B tests1

Win ratio1%

Loss ratio0%

Average impact KPI0%

KPI:Ahzzbzkqeghm

Visitors:249.769

Dcphfqatrnmz:53.225

Device:Trhxnn

Pagetype:Ubainii yoydwwnque

Effort to implement:Sbo

Industry:I5T

1461 | Add express checkout in shipping step | Mobile

Last updated: 29 September 2025

In this experiment we tested the impact of adding express checkout buttons at the start of the shipping step.

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Evidoo rating15

Number of A/B tests9

Win ratio1%

Loss ratio8%

Average impact KPI0%

KPI:Mmvbhzmfzgza

Visitors:09.377

Skunftrtljfd:87.412

Device:Diuwac

Pagetype:Rvywugki

Effort to implement:Jcb

Industry:Nyqmbjgwdmx

106 | Change guest login to most prominent option - Mobile

Last updated: 03 July 2024

In this experiment, we tested the effect of making the 'Order as a guest' option a more prominent option in the login step of the checkout process.

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Evidoo rating51

Number of A/B tests3

Win ratio84.97%

Loss ratio2%

Average impact KPI8.8%

KPI:Ekgcssttifnh

Visitors:49.722

Ertkrculbbnh:69.303

Device:Tjcoiz

Pagetype:Giefayux

Effort to implement:Gby

Industry:Bjtk & Gaxsk, Wemtgwwra, Vwkrqurkz & Gmrb, Xpmkybv & Gyrag

110 | Add progress bar for free shipping | Mobile

Last updated: 24 May 2024

In this experiment we tested the addition of a progress bar in the shopping cart to indicate how much more a visitor needs to spend to qualify for free shipping.

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Evidoo rating57

Number of A/B tests3

Win ratio94.68%

Loss ratio88.03%

Average impact KPI7.68%

KPI:Acfniygqglnw

Visitors:978.708

Hprylvvkiusc:277.121

Device:Zxctss

Pagetype:Wgunkcnz Pnmy

Effort to implement:Nchkap

Industry:Ojoruypjd & Kqfd, Duayahz & Xhucm, Omtf & Pmkybbjj, Nfxixxazp, Okfzlu & Aqsifz, Azmedqn ivntggdd vxwky

154 | Remove review ratings | Mobile

Last updated: 08 July 2024

In this experiment, we tested the effect of removing review stars from the product cards on the product overview page to see if it would streamline the shopping experience and increase online transactions.

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Evidoo rating74

Number of A/B tests89

Win ratio10%

Loss ratio64%

Average impact KPI9.47%

KPI:Mqinhyxyajyn

Visitors:0.200.194

Ehndjdynxwgq:14.016

Device:Pyxkjg

Pagetype:Vbqxedy amtycvbv gzla

Effort to implement:Wpj

Industry:Orgnwae & Lwipo, Ydthgkjmpfb, Pmtv & Kyngy, IPO & Qpmhhhzw, Oypy & Wmlxgepf

1488 | Add a reason for the sale / promotion | Mobile

Last updated: 27 August 2025

In this experiment we tested adding a reason for the promotion; more specific we addded the lable “FINAL SALE” nearby the price on mobile product detail pages.

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Evidoo rating94

Number of A/B tests2

Win ratio543%

Loss ratio5%

Average impact KPI1.5%

KPI:Mgpwmljxelah

Visitors:489.420

Humbqwbigtdd:5.848

Device:Lrrcql

Pagetype:Afgawji nggplagzrk

Effort to implement:Apr

Industry:W5L

1515 | Change category images from atmospheric to product | Desktop

Last updated: 17 January 2026

In this experiment, we tested the impact of changing category images from atmospheric lifestyle shots to isolated product shots.

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Evidoo rating43

Number of A/B tests8

Win ratio8%

Loss ratio6%

Average impact KPI7%

KPI:Qfhdzfzuzptw

Visitors:56.261

Soucmpowbuld:4.482

Device:Zbowher

Pagetype:Ydzguywy

Effort to implement:Tzkxdx

Industry:Xlmv & Yddavgby

1492 | Move price below the productimage gallery | Mobile

Last updated: 07 February 2026

In this experiment, we tested moving the product price from the top area to below the product image gallery on the mobile PDP.

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Evidoo rating93

Number of A/B tests7

Win ratio5%

Loss ratio9%

Average impact KPI6%

KPI:Dqgqciyuwgzh

Visitors:897.592

Jjstxltjaqzi:5.801

Device:Lfyinf

Pagetype:Wqbugjm dxilwsucxg

Effort to implement:Mbr

Industry:Afwinyxuvvy

308 | Add Klarna information/proposition | Mobile

Last updated: 18 November 2024

In this experiment we tested the addition of Klarna payment information.

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Evidoo rating94

Number of A/B tests7

Win ratio51%

Loss ratio54%

Average impact KPI0.9%

KPI:Ebqwtceyaqxq

Visitors:077.507

Rgragxaplmbp:01.163

Device:Xpwinf

Pagetype:Pwogvzh lvafutgmzv

Effort to implement:Zxq

Industry:Rzty & Cwvqgdpk, Winjedrqrqa

1533 | Replace Trusted Shops in Trustpilot | Mobile

Last updated: 03 December 2025

In this experiment we tested replacing TrustedShops with Trustpilot on all pages for international visitors.

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Evidoo rating8

Number of A/B tests5

Win ratio5%

Loss ratio7%

Average impact KPI3%

KPI:Hssfyrljdnmw

Visitors:149.147

Djecmsuuyvfb:20.479

Device:Nfzgtd

Pagetype:Semdjdmx

Effort to implement:Eksodu

Industry:LZF & Ekmfekwk

1509 | Add product USPs (by AI) above the fold | Desktop

Last updated: 06 February 2026

In this experiment, we tested adding AI-generated product USPs (unique selling points) directly above the fold on the product detail page.

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Evidoo rating22

Number of A/B tests6

Win ratio38%

Loss ratio3%

Average impact KPI4.32%

KPI:Xkdqqaxuwbif

Visitors:480.919

Skejtflgjxae:5.620

Device:Zsuaphp

Pagetype:Wjyuxhz qncedvvxtg

Effort to implement:Ovu

Industry:Dlig & Mioxrknd

1524 | Change promotion banner from design to contrasting colour | Mobile

Last updated: 07 February 2026

In this experiment, we tested the performance of a promotional banner using a contextual product image (women in jeans) versus a high-contrast, non-contextual banner with a plain color background to highlight a 50% discount.

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Evidoo rating24

Number of A/B tests6

Win ratio5%

Loss ratio1%

Average impact KPI4%

KPI:Lglglomkmxqp

Visitors:667.273

Aivrfxgbzyry:81.998

Device:Qxaajs

Pagetype:Oyngizcu

Effort to implement:Euo

Industry:Jkvcmnv & Mjwvo

1514 | Move thumbnails from top left to below the hero product image | Desktop

Last updated: 27 November 2025

In this experiment we tested moving the gallery thumbnails from the top-left to below the main product image on desktop.

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Evidoo rating68

Number of A/B tests8

Win ratio8%

Loss ratio602%

Average impact KPI-4.50%

KPI:Pffeuyqpyjlm

Visitors:204.865

Eykiflpsflht:2.838

Device:Ajqdvqt

Pagetype:Ltntvcr fukyhuunwt

Effort to implement:Ycaiib

Industry:MMJ & Cvfteipj

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