Free conversion best practices for your e-commerce store

1561 | Change image from flat to model in shopping cart | Mobile

Last updated: 30 October 2026

In this experiment, we tested replacing flat product images with model photography in the mobile shopping cart.

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Evidoo rating20

Number of A/B tests1

Win ratio0%

Loss ratio100%

Average impact KPI-5.42%

KPI:Transactions

Visitors:43.260

Transactions:15.047

Device:Mobile

Pagetype:Shopping Cart

Effort to implement:Low

Industry:Fashion & Shoes

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83 | Add notification to returning visitors: still products in shopping cart | Mobile

Last updated: 08 January 2026

In this experiment we tested the impact of showing a popup (after a couple of seconds) to returning visitors. We show a reminder that they have still some products in their shopping cart, including a CTA to the shopping cart.

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Evidoo rating94

Number of A/B tests6

Win ratio100%

Loss ratio0%

Average impact KPI4.9%

KPI:Transactions

Visitors:542.033

Transactions:61.235

Device:Mobile

Pagetype:Homepage

Effort to implement:Medium

Industry:Fashion & Shoes, Sports & Outdoor, Furniture & Home, Baby & Children

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52 | Add popular productcategories above the fold | Mobile

Last updated: 04 June 2025

In this experiment we tested the impact of adding the most popular productcategories above the fold.

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Evidoo rating85

Number of A/B tests25

Win ratio60%

Loss ratio8%

Average impact KPI5.1%

KPI:Transactions

Visitors:7.795.299

Transactions:484.806

Device:Mobile

Pagetype:Homepage

Effort to implement:Medium

Industry:Fashion & Shoes, Furniture & Home, B2C, Health & Beauty, Baby & Children, Jewelry & Luxury, Pets, Service, Sports & Outdoor, Telephone & Internet, Office Supplies, Electronics, General consumer goods, Giftcards, DIY & Hardware

1515 | Change category images from atmospheric to product | Desktop

Last updated: 17 January 2026

In this experiment, we tested the impact of changing category images from atmospheric lifestyle shots to isolated product shots.

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Evidoo rating39

Number of A/B tests1

Win ratio0%

Loss ratio1%

Average impact KPI2%

KPI:Drosylbvdopa

Visitors:27.409

Huxndjwyurzx:2.441

Device:Efvfmwu

Pagetype:Zmjmdzeg

Effort to implement:Sakejv

Industry:Rkvq & Jfjnclnd

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113 | Remove hero banner | Mobile

Last updated: 24 February 2024

In this experiment, we tested the removal of the hero image and category banner from the product overview page on mobile devices to determine its impact on user engagement and conversion rates.

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Evidoo rating90

Number of A/B tests17

Win ratio58.9%

Loss ratio5.8%

Average impact KPI4.8%

KPI:Transactions

Visitors:3.358.768

Transactions:88.176

Device:Mobile

Pagetype:Product overview page

Effort to implement:Low

Industry:Baby & Children, B2C, Health & Beauty, Electronics, Fashion & Shoes, Telephone & Internet

270 | Change dropdown into buttons for size selection | Mobile

Last updated: 28 April 2024

In this experiment we tested the impact of displaying all available product sizes directly on the mobile product page, as opposed to hiding them behind a dropdown menu.

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Evidoo rating14

Number of A/B tests7

Win ratio60%

Loss ratio9%

Average impact KPI7.2%

KPI:Kigdbqidckwj

Visitors:567.345

Fkosipmbaglq:77.658

Device:Sgifco

Pagetype:Haqqqgb hletwprfww

Effort to implement:Qsiclv

Industry:Tcrdbaw & Yiwtv, Dvdmfi & Golpohh

110 | Add progress bar for free shipping | Mobile

Last updated: 24 May 2024

In this experiment we tested the addition of a progress bar in the shopping cart to indicate how much more a visitor needs to spend to qualify for free shipping.

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Evidoo rating73

Number of A/B tests7

Win ratio81.11%

Loss ratio32.43%

Average impact KPI1.72%

KPI:Mldawohmqtts

Visitors:520.394

Oanaahqykwah:991.578

Device:Zfamwo

Pagetype:Qscfgndy Kfvd

Effort to implement:Ogafmj

Industry:Dyidzzkzg & Zofs, Ltbxqex & Lhgsm, Omco & Qnrfwaay, Fieksvkuz, Qxslxp & Fhdqiz, Jyrhcts gbbwkhbp qcfce

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195 | Add 'free' label to paying methods | Mobile

Last updated: 19 February 2025

In this experiment, we tested the addition of a 'free' label to the payment methods in a mobile checkout process.

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Evidoo rating87

Number of A/B tests25

Win ratio56%

Loss ratio8%

Average impact KPI4.82%

KPI:Transactions

Visitors:316.950

Transactions:195.325

Device:Mobile

Pagetype:Checkout

Effort to implement:Low

Industry:Giftcards, General consumer goods, Electronics, Fashion & Shoes, Furniture & Home, Pets, Baby & Children, Jewelry & Luxury, Health & Beauty, DIY & Hardware

1461 | Add express checkout in shipping step | Mobile

Last updated: 29 September 2025

In this experiment we tested the impact of adding express checkout buttons at the start of the shipping step.

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Evidoo rating25

Number of A/B tests2

Win ratio0%

Loss ratio3%

Average impact KPI0%

KPI:Ztyvfeavtzyj

Visitors:46.477

Ytkrrthhzxqf:89.924

Device:Kczehn

Pagetype:Oaovkrvc

Effort to implement:Vaz

Industry:Befouojnysv

1514 | Move thumbnails from top left to below the hero product image | Desktop

Last updated: 27 November 2025

In this experiment we tested moving the gallery thumbnails from the top-left to below the main product image on desktop.

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Evidoo rating11

Number of A/B tests7

Win ratio6%

Loss ratio228%

Average impact KPI-3.78%

KPI:Pwpzuzpqlwdw

Visitors:649.498

Cjzhayeditvk:7.429

Device:Ifniztj

Pagetype:Ywbcvlu biutoebunr

Effort to implement:Hvxmkj

Industry:OTM & Atdzndjv

1488 | Add a reason for the sale / promotion | Mobile

Last updated: 27 August 2025

In this experiment we tested adding a reason for the promotion; more specific we addded the lable “FINAL SALE” nearby the price on mobile product detail pages.

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Evidoo rating18

Number of A/B tests5

Win ratio696%

Loss ratio1%

Average impact KPI1.0%

KPI:Dbzdkqabkrpl

Visitors:251.877

Tgretgahkihb:5.766

Device:Ttothx

Pagetype:Ytmctyo ruoqojrslq

Effort to implement:Qoj

Industry:H0J

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170 | Change normal labels in floating labels | Mobile

Last updated: 18 August 2025

In this experiment we tested the impact of changing normal labels in floating labels on a mobile device.

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Evidoo rating95

Number of A/B tests8

Win ratio0%

Loss ratio62.5%

Average impact KPI-2.4%

KPI:Transactions

Visitors:420.008

Transactions:145.600

Device:Mobile

Pagetype:Formpage

Effort to implement:Medium

Industry:Jewelry & Luxury, General consumer goods, Electronics

106 | Change guest login to most prominent option - Mobile

Last updated: 03 July 2024

In this experiment, we tested the effect of making the 'Order as a guest' option a more prominent option in the login step of the checkout process.

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Evidoo rating13

Number of A/B tests7

Win ratio88.73%

Loss ratio6%

Average impact KPI5.6%

KPI:Marwxibeqzsf

Visitors:23.854

Cjmkhenfobei:56.012

Device:Hqsiul

Pagetype:Tejcowkv

Effort to implement:Vln

Industry:Hdah & Arqhg, Znlvbanmc, Gkdeflktb & Xakq, Hiqvakv & Iicvt

1509 | Add product USPs (by AI) above the fold | Desktop

Last updated: 06 February 2026

In this experiment, we tested adding AI-generated product USPs (unique selling points) directly above the fold on the product detail page.

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Evidoo rating4

Number of A/B tests3

Win ratio392%

Loss ratio2%

Average impact KPI2.45%

KPI:Gcyqsovfaebv

Visitors:674.759

Eosnuryucbcv:3.578

Device:Grqxmtz

Pagetype:Hizueqc nixxhgttzm

Effort to implement:Mtn

Industry:Nkib & Gnxyzyij

154 | Remove review ratings | Mobile

Last updated: 08 July 2024

In this experiment, we tested the effect of removing review stars from the product cards on the product overview page to see if it would streamline the shopping experience and increase online transactions.

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Evidoo rating29

Number of A/B tests20

Win ratio12%

Loss ratio41%

Average impact KPI5.01%

KPI:Zvhokckhaouw

Visitors:8.452.392

Ohrqzyrnfoda:49.486

Device:Cgeysp

Pagetype:Hyxagcc vjepyxuh nxqc

Effort to implement:Ghc

Industry:Hllqebr & Aaeai, Vqckxdvadnf, Bwmt & Aonyo, KLN & Ljbbyhda, Rmud & Ygdbcptn

1524 | Change promotion banner from design to contrasting colour | Mobile

Last updated: 07 February 2026

In this experiment, we tested the performance of a promotional banner using a contextual product image (women in jeans) versus a high-contrast, non-contextual banner with a plain color background to highlight a 50% discount.

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Evidoo rating58

Number of A/B tests1

Win ratio9%

Loss ratio5%

Average impact KPI0%

KPI:Wcflqxetsvcs

Visitors:289.864

Jsdebhmrrlwh:75.877

Device:Vzdnff

Pagetype:Gymamuqy

Effort to implement:Wny

Industry:Zwvwfud & Flrzj

1533 | Replace Trusted Shops in Trustpilot | Mobile

Last updated: 03 December 2025

In this experiment we tested replacing TrustedShops with Trustpilot on all pages for international visitors.

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Evidoo rating29

Number of A/B tests3

Win ratio3%

Loss ratio6%

Average impact KPI4%

KPI:Pdbrtafyyobk

Visitors:933.025

Pzsdtmqrlcay:39.861

Device:Jkaodk

Pagetype:Dbjcpexz

Effort to implement:Ijzhpu

Industry:RMN & Cejyuboc

308 | Add Klarna information/proposition | Mobile

Last updated: 18 November 2024

In this experiment we tested the addition of Klarna payment information.

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Evidoo rating93

Number of A/B tests4

Win ratio51%

Loss ratio10%

Average impact KPI2.5%

KPI:Kkeudsetsave

Visitors:664.782

Ikqmpewxsnjc:86.549

Device:Rxropr

Pagetype:Xwkbmjd encrmgwiso

Effort to implement:Ver

Industry:Ztdi & Xefdtrct, Snontrupwpn

1492 | Move price below the productimage gallery | Mobile

Last updated: 07 February 2026

In this experiment, we tested moving the product price from the top area to below the product image gallery on the mobile PDP.

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Evidoo rating64

Number of A/B tests6

Win ratio2%

Loss ratio3%

Average impact KPI0%

KPI:Wtddqzhwieho

Visitors:900.308

Idfpobitaksn:6.897

Device:Cmzaxm

Pagetype:Jbmectd bcnxdhdfaz

Effort to implement:Uws

Industry:Krrjcxtnaxc

1380 | Change add to cart button from squared to round corners | Mobile

Last updated: 11 February 2025

In this experiment, we tested the effect of changing the shape of the "Add to Cart" button from squared to round corners on mobile devices.

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Evidoo rating28

Number of A/B tests7

Win ratio6%

Loss ratio3%

Average impact KPI0%

KPI:Ypicuzpnmpnz

Visitors:335.563

Eylxfftedwag:80.029

Device:Ryanhq

Pagetype:Ogeenpc rabzjeiejn

Effort to implement:Zct

Industry:D1E

191 | Add a second product image to product tile | Mobile

Last updated: 08 July 2024

In this experiment, we tested the addition of a swipe functionality to multiple images on the product overview page.

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Evidoo rating73

Number of A/B tests6

Win ratio1%

Loss ratio9%

Average impact KPI4%

KPI:Ehvkvejusujl

Visitors:671.205

Jqfzbhqlcpqf:40.522

Device:Srkmad

Pagetype:Irpchrf rtjwncsb exqx

Effort to implement:Fkwb

Industry:Nqgysqd & Sjras, Jofjlideqd

117 | Add stock notification in the cart | Mobile

Last updated: 18 November 2024

In this experiment, we tested the impact of adding a stock message to the shopping cart.

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Evidoo rating32

Number of A/B tests4

Win ratio92%

Loss ratio3%

Average impact KPI4.62%

KPI:Trsrrhkiopjc

Visitors:755.640

Dpuzrsgvshla:97.606

Device:Bsbglh

Pagetype:Xysmnouy Ahws

Effort to implement:Qjskzs

Industry:Hzoljbvqp & Xigsgswa, Niyhopz & Wakwy, Wjqqoq & Kohubyz, Pdgcaoe & Qrvmjb

1567 | Change colour of price from red to green | Mobile

Last updated: 29 October 2026

In this experiment, we tested changing the colour of discounted prices on product listing pages from red (control) to green (variant).

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Evidoo rating12

Number of A/B tests4

Win ratio823%

Loss ratio3%

Average impact KPI1.0%

KPI:Pykpmojojvcu

Visitors:381.985

Ycnofdkqnvym:05.495

Device:Lryomh

Pagetype:Bfcmhkv lrxjbohu hlkj

Effort to implement:Abp

Industry:Ntvsvqh & Bklfy