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Free conversion best practices
195 | Add 'free' label to paying methods | Mobile
Last updated: 08 January 2024
In this experiment, we tested the addition of a 'free' label to the payment methods in a mobile checkout process.
A/B test results
84
Number of A/B tests22
Win ratio50%
Loss ratio9.09%
Average impact KPI2.75%
KPI:Transactions
Visitors:278.916
Transactions:171.886
Device:Mobile
Pagetype:Checkout
Effort to implement:Low
Industry:Giftcards, General consumer goods, Electronics, Fashion & Shoes, Furniture & Home, Pets, Baby & Children, Jewelry & Luxury, Health & Beauty
Theme:Payment method, Labels, USP communication
Channel:On-Site
83 | Notify returning visitors: still products in shopping cart | Mobile
Last updated: 22 April 2024
In this experiment we tested the impact of showing a popup (after a couple of seconds) to returning visitors. We show a reminder that they have still some products in their shopping cart, including a CTA to the shopping cart.
A/B test results
78
Number of A/B tests3
Win ratio100%
Loss ratio0%
Average impact KPI6.1%
KPI:Transactions
Visitors:360.356
Transactions:42.364
Device:Mobile
Pagetype:Homepage
Effort to implement:Medium
Industry:Fashion & Shoes
Theme:Modal, Personalization
Channel:On-Site
58 | Add most important USP's | Mobile
Last updated: 22 April 2024
In this experiment we tested the impact of animating the unique selling points (USP's) on top of the homepage.
A/B test results
74
Number of A/B tests4
Win ratio100%
Loss ratio0%
Average impact KPI6.2%
KPI:Transactions
Visitors:611.420
Transactions:38.048
Device:Mobile
Pagetype:Homepage
Effort to implement:Low
Industry:Fashion & Shoes, Telephone & Internet, Furniture & Home
Theme:USP communication
Channel:On-Site
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